Mushroom Council

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  Monthly Shipping Report | April 2013

  April 2013 Industry News, including reports on marketing, public relations, nutrition, retail and foodservice.

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  Swap It or Top It

  The Mushroom Council’s new summer “Swap It or Top It” recipe contest is springing into high gear. We are challenging consumers to transform their typical summer grilling recipes using mushrooms – reinventing the turkey burger with the use of mushroom swapability, topping a traditional beef burger with a grilled portabella, or combining all 5 food groups to create a tasty MyPlate burger.

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  School Nutrition

  Add vegetables to students’ trays with mushroom Swapability: replace a portion of ground meat with mushrooms by swapping finely chopped mushrooms for a portion of ground meat in every serving of a meat-based meal.

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  Mushroom Blendability

  The Trend is to Blend! Blend finely-chopped, umami-rich mushrooms for a portion of ground meat in America’s iconic foods. Mushrooms and ground meat blend seamlessly to add an extra serving of vegetables to the plate by enhancing, extending or replacing the meat. Finely chopped mushrooms look similar and blend seamlessly with meat, so classics can be healthier without losing taste or satisfying texture.

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  About The Mushroom Council

  In 1990, the Mushroom Promotion, Research and Consumer Information Act was passed by Congress to strengthen the mushroom industry’s position in the marketplace, maintain and expand existing markets and uses for mushrooms, and develop new markets and uses for mushrooms. In 1993, the Mushroom Council was established to carry out the direction of this act.

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