2011 Retail Sales Tools
2011 Pink Promotion Sales Kit Materials
2011 Pink Sell Sheet – This one-pager is designed to update your customers on the pink promotion, highlight 2009/2010 pink sales results and provide additional ideas for involvement this fall.
City of Hope Retailer Overview (Modifiable version) – This is another customer-ready sell sheet on City of Hope letterhead. You can use this in addition to or instead of the Pink Sell Sheet if you believe leveraging City of Hope’s letterhead might be more beneficial to efforts.
Retailer flyer – Include this flyer in your pink till shipments to remind retailers of the breast cancer research being conducted and important promotion techniques to boost sales. (Click here for modifiable version)
Template Press Release – Fill in the blanks of this template press release and distribute it to your local daily and weekly newspapers to raise awareness about your company’s role in the pink promotion.
Fact Sheets, Including:
Mushroom Varieties Chart – Share this fact sheet with your customers to help them get more familiar with the different mushroom varieties and be able to promote them to consumers.
Nutrition At A Glance – Highlight mushrooms’ many benefits in terms of nutrition, value and versatility for your customers.
The Vitamin D Download – Let your customers know about the importance of vitamin D and how mushrooms are the only item in the produce aisle with it.
Light in Color, Dense in Nutrients – Show your customers how mushrooms stack up against the competition with this nutrition fact sheet that compares the nutritional quality of mushrooms to other popular items in the produce aisle.
Images & Visual Assets, Including:
High-res pink retail photos and recipe photos are available upon request
Internal Industry Materials
Label Style Guide – Please review the label requirements to ensure compliance. All NEWLY CREATED labels must be reviewed by the Council and City of Hope for approval. Email labels to firstname.lastname@example.org for review.
Pink On-Pack Labels – In accordance with USDA, the Council updated the language on the on-pack label last year. Please ensure you’re using the correct label on all pink packaging and collateral.
Additional On-Pack Language Guide – This document outlines additional approved messaging that the industry may use for point-of-sale materials or on-pack labels.
Retailer Circular Ad Final Artwork Files – Printer-ready files for your designer
Point of Sale Nutrition Dangler Final Artwork Files – Printer ready
Point of Sale Nutrition Placard Final Artwork Files – Printer ready
Point of Sale Pink Dangler/Placard Final Artwork Files – Printer ready
Health and Wellness Materials
Health and Wellness Industry Webinar – Feb. 22, 2011 (16 minutes, 18 seconds)