MushroomCouncil.org: 2010

Pink Sell Sheet - This one-pager is designed to update your customers on the pink promotion, share 2009 sales results and provide additional ideas for getting them involved this fall.

City of Hope Retailer Overview (Modifiable version) - This is another customer-ready sell sheet on City of Hope letterhead. You can use this in addition to or instead of the Pink Sell Sheet if you believe leveraging City of Hope’s letterhead might be more beneficial to efforts.

City of Hope Fast Facts - Let your customers know more about City of Hope, which was named one of "America’s Best Hospitals" in cancer, according to U.S. News & World Report.

City of Hope's Mushroom Research Related to Cancer - This one-pager from City of Hope provides an overview of the research being conducting on mushrooms by Dr. Shiuan Chen.

City of Hope Mushroom Research Timeline - This document outlines the various phases of research on mushrooms' cancer-fighting potential conducted by City of Hope.

Retailer flyer - Include this flyer in your pink till shipments to remind retailers of the breast cancer research being conducted and important promotion techniques to boost sales. (Click here for modifiable version)

Template Press Release - Fill in the blanks of this template press release and distirbute it to your local daily and weekly newspapers to raise awareness about your company's role in the pink promotion.

Light in Color, Dense in Nutrients - Show your customers how mushrooms stack up against the competition with this nutrition fact sheet that compares the nutritional quality of mushrooms to other popular items int he produce aisle.

Mushroom Varieties Chart - Share this fact sheet with your customers to help them get more familiar with the different mushroom varieties and be able to promote them to consumers.

Share the Secret of Mushrooms - Another consumer-ready item that combines cooking suggestions with health benefits to drive demand for mushrooms.

The Vitamin D Download - Let your customers know about the importance of vitamin D and how mushrooms are the only item in the produce aisle with it.

Recipes including:

MLT Wrap

Sauteed Mushroom Salad

Mushroom, Edamame and Salmon Penne

Mushroom and Egg Wrap

Internal Industry Materials

How-To Guide - Participating in the pink promotion is easy! This guide walks you through the steps to participate.

Q & A - This Q&A provides answers to some questions you or your customers may have about the pink promotion. Use this as a resource when you receive any questions about the program. This has been updated to include more messages on the pink tills.

Cancer Research Overview - This document outlines the specific research studies pointing to the benefits of mushrooms and how they support cancer research. Studies are linked to the actual research abstracts.

Media Tip Sheet - Spread the word about going pink! These tips will show you how to work with media and develop an online social media campaign. Included is a sample phone script and e-mail pitch.

Retailer Tip Sheet - A new one-pager with talking points to help guide your conversations with retailers about collateral materials.

Label Style Guide - This document has been updated since last year. Please review the label requirements to ensure compliance. All labels must be reviewed by the Council and City of Hope for approval. Email labels to bree.flammini@edelman.com for review.

Updated 2010 Pink On-Pack Labels - In accordance with USDA, the Council updated the language on the on-pack label. Please ensure you’re using the correct label on all pink packaging and collateral.

Additional On-Pack Language Guide - This document outlines additional approved messaging that the industry may use for point-of-sale materials or on-pack labels.

Retailer Circular Ad Final Artwork Files - Printer ready

Vertical Retailer Circular Ad PDF

Horizontal Retailer Circular Ad PDF

Point of Sale Nutrition Dangler Final Artwork Files - Printer ready

Point of Sale Nutrition Placard Final Artwork Files - Printer ready

Point of Sale Pink Dangler/Placard Final Artwork Files - Printer ready

Point of Sale Nutrition PDF

Point of Sale Pink PDF