Foodservice Sales Tools
The Mushroom Council is here to help with your foodservice marketing efforts. The following materials are available to use in communications with your foodservice contacts to help educate distributors, call directly on operators and sell more mushrooms. Please feel free to download and print any of the materials here. If you would like to order any materials, please contact us at firstname.lastname@example.org or 408-432-7210. Note that educational materials are available on a first-come, first-serve basis.
The first study showcases 2012 mushroom penetration on menus, the incidence of mushroom items on menus, how mushroom perform in various segments, how they perform with various cuisines and operations, how they perform at various dayparts, how they perform on different areas of the menu, what regions are strongest and how they rank in usage with different product categories like burgers, pizza, chicken, sandwiches, appetizers, pastas and more.
The second study shows different Limited Time Offer promotions (LTOs) that were featured at chains in the first half of 2012.
Commercial Sales Tools
Commercial Sales Tools: Information and tools for sales kits and meetings with commercial foodservice operators
Non-Commercial Sales Tools
Non-Commercial Sales Tools: Information and tools for sales kits and meetings with non-commercial foodservice operators
General Mushroom and Industry Information - General information about mushrooms and the foodservice industry, including tools that apply to all Foodservice segments
Mushroom Nutrition Information - Information and tools to demonstrate the nutritional benefits of mushrooms to consumers
Consumer Demand Information - Information and tools demonstrating how and why consumers love mushrooms
Segments - Information and tools that apply to specific Foodservice segments: QSR, Casual and Pizza
Cuisines and Dayparts - Information and tools that apply to specific cuisines (Mediterranean, Vegetarian, Asian, Latin) and day-parts (Breakfast, Lunch/Wraps, Dinner, Appetizers)
Recipes - Collection of consumer and foodservice recipes