Retail Care and Handling
Best practices for the mushroom category. Click here to view a summary of the Council’s category management program research.
In 2003-2004, the Council worked with the Perishables Group and Sensitech to study the cold chain for fresh mushrooms to discover how quality was being affected at various points in the distribution channel.
Overall Conclusions from the Council’s Cold Chain Management Study
Significant gains in both sales volume and overall consumer satisfaction can be achieved by:
- Reducing farm to shelf time as well as high temperature flucuations
- Working with retailers to lower mushroom display case temperatures.
- Improving store ordering procedures to reduce back room carryover inventory.
- Initiating activity with retailers to train produce managers to be more aggressive in rotating displays, culling poor product.
Click here to review the complete version of the Cold Chain Study.