Best Practices for Mushrooms at Retail

The Mushroom Council has conducted extensive research in order to understand how retailers can maximize sales and profits in the mushroom category.

The following report identifies tactics that yield best performances for mushroom sales.

2009 Retail Best Practices Report

Best Practices (archived best practices from 2003)

Retail Case Studies

Cold Chain Reports

• Reducing farm to shelf time as well as high temperature fluctuations
• Working with retailers to lower mushroom display case temperatures
• Improving store ordering procedures to reduce backroom carryover inventory
• Initiating activity with retailers to train produce managers to be more aggressive in rotating displays, and culling poor product

The following reports offer tips and best practices for ensuring proper cold chain management techniques.

Retailers can achieve significant gains in both sales volume and overall consumer satisfaction by:

In-Store Demand Insights

In-Store Audit – March 2012 to May 2012

 Retail Research: Key Findings Reports (2002 – 2006)

Store Differentiation with Mushrooms – February 2008 (Willard Bishop’s report on retail stores differentiation)

Evaluation of the Mushroom Council’s Promotion Programs

Implementation Guide – Jan 2007 (Willard Bishop’s 2007 guide for in-store opportunities to stimulate demand)

Increasing the Relevance of Mushrooms at Retail (Willard Bishop’s 2007 PowerPoint on increasing the Relevance of Mushrooms at Retail)

Archived Retail Reports

Label Dollars Report – Oct 2006
Mushroom Demand: Analysis of Regional Product Sales – Jan 2004
Category Management Quarterly Reports – 2003-2005
Consumer Response to Mushroom Promotions – 2003
Trends and Opportunities – 1999

Other Tools and Communication

The following includes a complete listing of newsletters, press releases and sell sheets highlighting important mushroom news and announcements. These tools can be used with media and retail customers in your region as an additional way to get in the door and/or to keep your customers updated on important mushroom news.