Retail Sales Tools
We understand your relationships with retailers are a valuable and essential part of mushroom business. To help support you in your communications and promotions, the following items are available for you to use in communications with the retail community.
Email us at firstname.lastname@example.org if you have any trouble accessing the attached tools or if you have trouble locating a specific resource.
Health and Wellness Industry Webinar – Feb. 22, 2011 (16 minutes, 18 seconds)
Click here for a full archive of 2011 Power Period materials.
Click here for a full archive of 2010 Power Period materials.
The Council is seeking retail case studies or testimonials to highlight recent successes. Please review this Q&A to help determine if you have a best practice case study to share.
Additional New Resources
Mushroom Council Truck Panels available for download
Best Practices for Mushrooms at Retail
The Mushroom Council has conducted extensive research in order to understand how retailers can maximize sales and profits in the mushroom category.
The following report identifies tactics that yield best performances for mushroom sales.
Best Practices (archived best practices from 2003)
Cold Chain Reports
- Reducing farm to shelf time as well as high temperature fluctuations
- Working with retailers to lower mushroom display case temperatures
- Improving store ordering procedures to reduce backroom carryover inventory
- Initiating activity with retailers to train produce managers to be more aggressive in rotating displays, and culling poor product
The following reports offer tips and best practices for ensuring proper cold chain management techniques.
Retailers can achieve significant gains in both sales volume and overall consumer satisfaction by:
In-Store Demand Insights
Retail Research: Key Findings Reports (2002 – 2006)
Store Differentiation with Mushrooms – February 2008 (Willard Bishop’s report on retail stores differentiation)
Implementation Guide – Jan 2007 (Willard Bishop’s 2007 guide for in-store opportunities to stimulate demand)
Increasing the Relevance of Mushrooms at Retail (Willard Bishop’s 2007 PowerPoint on increasing the Relevance of Mushrooms at Retail)
Archived Retail Reports
Label Dollars Report – Oct 2006
Mushroom Demand: Analysis of Regional Product Sales – Jan 2004
Category Management Quarterly Reports – 2003-2005
Consumer Response to Mushroom Promotions – 2003
Trends and Opportunities – 1999
Other Tools and Communication
The following includes a complete listing of newsletters, press releases and sell sheets highlighting important mushroom news and announcements. These tools can be used with media and retail customers in your region as an additional way to get in the door and/or to keep your customers updated on important mushroom news.
Sell Sheets2009 PP1 – Nature’s Hidden Treasure All Year Long: Driving Winter Demand
2009 PP2 - 2009 PP3 – Every Day Ways to Boost Mushroom Sales
2008 PP1 – Treasure Health, Treasure Mushrooms – Driving Winter Demand with Mushrooms
2008 PP2 – Treasure Health, Treasure Mushrooms – During Spring Grilling Season
2008 PP3 – Treasure Health, Treasure Mushrooms – Weight Watchers
2007 PP2/PP3 – Driving Spring/Summer Demand for Fresh Mushrooms
2007 PP3/PP4 – Driving Fall/Winter Demand for Fresh Mushrooms (Mushrooms Natural Antioxidants)