Home
![](https://mushroomcouncil.org/wp-content/uploads/2019/11/Home-logo.png)
Welcome to the Mushroom Council’s industry and food professional website. Here you’ll find resources to grow your sales and usage of fresh mushrooms.
Make a selection below to get started.
News
![](https://mushroomcouncil.org/wp-content/uploads/2019/11/Home-section3-1.png)
Favor for white mushrooms leads the pack, with 44% of shoppers stating they like this versatile variety best. Still, nearly a quarter of shoppers have no preference when it comes to the variety they purchase.
![](https://mushroomcouncil.org/wp-content/uploads/2019/11/Home-section3-2.png)
Nearly 37% of consumers said they made mushrooms a side dish, and 30% said they served them up in salads.
75% of buyers
said they incorporated the fungi into recipes of various sorts. Because of their versatility, mushrooms find their way onto consumer plates in a variety of forms.
![](https://mushroomcouncil.org/wp-content/uploads/2020/01/house-icon@2x.png)
Insights from The Packer’s Fresh Trends 2020 Report, IRI FreshLook Consumer Network 2015, IRI Consumer NetworkTM 2015
![](https://www.mushroomcouncil.org/wp-content/uploads/2020/04/home-footer-img@2x-1024x235.jpg)