![](https://www.mushroomcouncil.org/wp-content/uploads/2020/01/shipment-summary-Dec2019.png)
Monthly Shipping and Marketing Report | December 2019
Council Update
USDA Announces Mushroom Council Appointments (2020-2022 term)
The U.S. Department of Agriculture today announced the appointment of three members to serve on the Mushroom Council. The appointees will serve three-year terms from Jan. 1, 2020, to Dec. 31, 2022.
Members appointed are:
- Edward M. Wuensch III, Gonzales, Texas – Representing Region 1 – Kitchen Pride Mushroom Farm
- M. Fletcher Street, Olympia, Wash. – Representing Region 1 – Ostrom Mushroom Farms
- Mark Moran, Kennett Square, Pa. – Representing Region 2 – Kaolin/SouthMill Champs
The nine-member council is comprised of eight domestic growers and one importer. The members represent four regions: three domestic growers are from all states other than California and Pennsylvania (Region 1); four domestic growers are from Pennsylvania (Region 2); one domestic grower is from California (Region 3) and the importer represents Region 4. Council members are nominated by their peers and appointed by the Secretary of Agriculture.
Council Meeting:
- The next Council meeting will take place on February 20, 2020 in Scottsdale, AZ. If you would like to attend, please reach out to [email protected].
Shipment Summary
![](https://mushroomcouncil.org/wp-content/uploads/2020/01/shipment-summary-Dec2019-1024x423.png)
To see current charts, click here.
The Month Ahead
DIGITAL
- The theme for social media in December is “Holiday Help from Mushrooms.” Find sample content here and graphics here.
Highlights from November
![](https://mushroomcouncil.org/wp-content/uploads/2020/01/Media-Impressions-Metrics_October2019-1024x378.png)
DIGITAL
- The Council hosted an industry webinar to introduce Q1 and Q2 materials and events. If you were unable to join, you can download a recording of the webinar here.
Digital Metrics
Mushroom Channel
![](https://mushroomcouncil.org/wp-content/uploads/2020/01/Digital-Metrics-MC-December2019-1024x939.png)
Blenditarian
![](https://mushroomcouncil.org/wp-content/uploads/2020/01/Digital-Metrics-Blenditarian-December2019-866x1024.png)
Digital Metrics
Tracker Highlights – Period ending 10/06/2019
- Download the Highlights (4 & 52 Weeks) Report
- Download the Graphic Highlights Report
Spotlight – Notable and Newsworthy
- In the 4-weeks – Cremini, Specialty and Value-added mushrooms showed growth
- In the 52-weeks – Organic mushrooms drove growth for the 52-week period
*IRI/FreshLook Data provided by Fusion Marketing
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