Media Placements – 12/11/19

Mushrooms in the News: 12-11-19

This week, The Blend continues to be named a 2020 food trend by media, bloggers and trade organizations. In a trade story by Food Processing Magazine, “Animal-Based Meat Still Going Strong,” the Blended Burger Project is mentioned as a “significant” example of how blended products are being introduced to flexitarians. Finally, news of Applegate’s Blended Burger coming to UW Madison garnered local and trade coverage.

MEDIA + SOCIAL/DIGITAL HIGHLIGHTS

Consumer

• UW-Madison to serve mushroom-blended burger in effort to be sustainable – NBC15 (Madison, WI)
• The 11 Hottest Food Trends for 2020 – Naturally Savvy
• Local menus encourage diners to read between the lines with word plays, homages and other unexpected inspirations – Pacific Northwest Inlander 
• Farm Show 2020: What’s new, from beer samples, to Philly Port sandwiches and grilled cheese stix – Penn Live 
• Mushroom Farmers to unveil ‘Philly Port Sandwich’ at Pa. Farm Show – The Kennett Times
• Seven F&B Trends for 2020 and How Events Can Embrace Them – PCMA
• 15 Ways to Cook with Mushroom Stems and Pieces – Food Print
• First, Burger King. Now fancy tasting menus are ditching meat. – Pittsburgh Post-Gazette
• 15 Comfort Food Recipes Made Vegan to Keep You Warm This Winter! – One Green Planet
• Mushroom and Arugula Salad Pizza – Prevention.com
• One diet fad scientists hope will catch on: climate-friendly eating – The Christian Science Monitor 

Trade

• Animal-Based Meat Still Going Strong – FoodProcessing.com
• Universities enroll Applegate products – WattAgNet.com
• Monterey Mushrooms Introduces Plant-Based Holiday Recipes – And Now U Know

NOTEWORTHY SOCIAL/DIGITAL ACTIVITY

Top social posts for the week included:

• (Twitter) What’s your favorite way to enjoy mushrooms with dinner? ? [VOTE: On the Side, In the Meal, Both]
  • Votes: 1,027
  • Reach: 42,535
  • Engagement: 43
• (Instagram) Any time, any day, this Kale Swiss and Mushroom Strata from @budgetbytes is a delicious family-friendly meal. ? The flexible recipe can be adjusted to fit any budget and use up whatever ingredients you’ve got in the fridge.
  • Impressions: 1,435
  • Engagements: 43
• (Facebook) What’s your favorite way to enjoy mushrooms with dinner? ? [VOTE: On the Side or In the Meal]
  • Votes: 445
  • Reach: 8,381
  • Engagement: 507