Media Placements – 12/18/19

Mushrooms in the News: 12-18-19

The December issue of Shape Magazine included a one-page spread on how to ‘Build a Blended Burger,’ noting that mushrooms add a “luxurious caramelized flavor.”

Mushrooms and The Blend continue to be spotlighted as a 2020 food trend, appearing in articles in Women’s Health, FoodNetwork.com, Livestrong.com and IFT Magazine.

MEDIA + SOCIAL/DIGITAL HIGHLIGHTS

Consumer

• Build a Blended Burger – Shape (print)
• The 10 Best Healthy Food Trends Coming In 2020, According to Nutritionists – Women’s Heath 
• These Are the Food Trends We’ll Be Talking About in 2020, According to Food Network – Foodnetwork.com 
• 8 Food Trends You’re Going to See Everywhere in 2020 – Livestrong.com 
• The 50 Recipes Our Most Devoted Readers Loved This Year – NYT Cooking 

Trade

• US volume of mushroom sales down 3 percent from last season – Fresh Plaza
• 2020 Flavor Forecast – IFT Magazine 
• Stress Soothers – IFT Magazine 
• The Trend is to Blend – RDBA
• USDA Appointments to the Mushroom Council – Perishable News 
• Growers join the Mushroom Council – The Packer
• Research from Datassential Reveals Fast Growing Adoption of Mushroom-Blended Dishes at Colleges and Universities – PerishableNews.com
• Ashwagandha, mushrooms, turmeric and other adaptogens heat up beverage menu sales – Restaurant Hospitality
• Mushroom Blend growing fast for colleges – The Packer
• USDA appoints 3 new members to Mushroom Council – Fresh Plaza
• Mushroom Blend growing fast for colleges – The Packer
• Universities Across the Country Enroll Applegate Products to Meet the Needs of Sustainably-Minded Students – PerishableNews.com
• Expanded plant-based options, elevated kids’ fare and alcohol-free beverages are on the menu for 2020 – SmartBrief
• Mattson Eyes Four Trends Impacting Ingredients and Food & Beverage Innovation – Prepared Foods

NOTEWORTHY SOCIAL/DIGITAL ACTIVITY

Top social posts for the week included:

• (Twitter) We’re calling 2020 “The Year of the Blended Burger”! Check out @LIVESTRONG_COM’s list of 2020 food trends.
  • Reach: 61,516
  • Reactions: 5
• (Instagram) Healthy, versatile and easy to use, mushrooms are a great ingredient to keep stocked in the fridge! What’s your favorite way to use them?
  • Impressions: 1,128
  • Engagements: 105
• (Facebook) This vegetarian take on beef Wellington is pure genius. And full of mushrooms. ?
  • Reach: 10,997
  • Reactions: 941
  • Link Clicks: 289