Media Placements – 01/22/20

Mushrooms in the News: 01-22-2020

With the rise of plant-based and flexitarian conversations, Modern Farmer outlined the benefits of The Blend online this week. A 2018 Blended Burger Project winner, Fiore Moletz, was featured in the article for his burger and use of The Blend, explaining that “‘The most important thing for me with the blend is that it’s healthy and it’s sustainable,’ he says.”

The Blend and mushrooms are continuing to be featured in 2020 trends lists. Forbes suggests “mushroom and beef burgers” as a “great example” for consumers to meet in the middle.

The American Mushroom Institute release on mushroom volume and prices received placements in trade publications Fresh Plaza and Perishable News.

MEDIA + SOCIAL/DIGITAL HIGHLIGHTS

Consumer

• The Rise of the Blend? – Modern Farmer
• 2020 Consumer Packaged Goods Trends Driving Food & Beverage Innovation – Forbes
• Top Consumer Trends for 2020 – The Wall Street Journal
• The DL on D – Women’s Health
• Mushroom Wonton Soup – Real Simple
• No flash, all substance: Pasta with mushrooms is a weeknight classic – The Washington Post
• 10 Mushroom Recipes with Major Health Benefits – Camille Styles

Trade

• Finding a fungus that’s right for you – Produce Blue Book
• What’s Hot on Restaurant Menus in 2020 – Prepared Foods
• What’s Hot for 2020: Plant-based, many ways – SmartBrief
• “Mushroom volume hits record high and prices continue to rise” – Fresh Plaza
• Mushroom Volume Hits Record High; Prices Continue to Rise – Perishable News

NOTEWORTHY SOCIAL/DIGITAL ACTIVITY

The Mushroom Horoscope posts continue to engage and excite fans. This latest set of posts shared Leos, Virgos and Libras and resulted in:

• 539+ link clicks to Horoscope blog post
• 102+ Shares
• Comments include:
  • I’ll try mine…not sure I’ve had them before
  • Aquarius and Pieces here: Beech and Oyster are our favorites! Pretty interesting
  • Libra ♎️ ⚖️, and vegan. Perfect! 
  • i absolutely love mushroom burgers. Sssooo me
  • Yay! Posting to my feed
  • Leo, I haven’t tried maitake, guess I will now

• (Twitter) Calling all Leos, Virgos and Libras! Discover the best mushroom for you based on your zodiac sign. ??
• (Instagram) Leos, Virgos and Libras! Swipe to find the best mushroom for you based on your zodiac sign. ?? Find horoscopes for all zodiac signs on our blog.
• (Facebook) Hey, Leos, Virgos and Libras! We picked out a mushroom variety just for you based on your zodiac sign. ?? Which one are you?