Media Placements – 03/04/20

Mushrooms in the News: 03-04-2020

Mushrooms were included in a list of environmentally friendly swaps on Popsugar. The article explained, “eating more mushrooms is as simple as chopping them to match the consistency of ground beef and adding them to tomato sauce for a mushroom ‘bolognese.’”

In the trades, The Packer, The Produce News and Produce Blue Book informed readers about the new Mushroom Council remix campaign.

The 2020 Power of Meat study was covered in Supermarket News this week. A key takeaway from the study includes, “blended vegetable/meat items, such as mushroom burgers, have a higher and greater cross-population appeal, and can be a bridge to the societal and health benefits people look for, while keeping meat on the plate.”

MEDIA + SOCIAL/DIGITAL HIGHLIGHTS

Consumer

• 5 Simple Food Swaps You Can Make That Are Good For the Environment – Popsugar
• ‘Meat Extenders’ Can Make Transitioning to a Plant-Based Diet Easier *and* Cheaper – Well+Good
• Passionate pleas rolls in for Grand Rapids Best Burger – MLive
• Meet the TasteMakers – Authority Magazine (Medium)
• My Visit to The Ritz-Carlton, Kapalua in Maui – KRON4 (San Francisco)
• The Bearded Chef Food Truck and Break Room Review – The Florida Travel Girl
• Mushroom Beef Quinoa Muffin Tin Meatloaves – The Fit Fork
• Why you should swap meat for meat extenders – Daily Monitor
• Versatile Meat Mixture – Good Cheap Eats
• How to Turn Plain Old White Button Mushrooms Into One of The Most Incredible Ingredients In Your Kitchen – Yahoo! Lifestyle

TRADE

• Mushroom Council’s The Blend ‘remixes’ burgers for flexitarians – The Packer
• Burger (remix) featuring Mushroom Council – The Produce News
• Mushroom Council’s new ad campaign urges consumers to remix their burgers – Produce Blue Book
• Demand for meat stays strong, with more than $50 billion in sales for 2019 – Supermarket News
• Flavors to Watch – Foodservice Director
• Monterey Mushrooms launches new campaign – The Produce News

NOTEWORTHY SOCIAL/DIGITAL ACTIVITY

This week, MC launched the “Remix Your Recipe” digital ad campaign. The Remix campaign features YouTube ads and animated banner ads that will run on targeted websites. All of the online ads take users to a special campaign landing page to learn about The Blend, find recipes and more. 

• Visit the campaign landing page: blenditarian.com/remix.php
• Watch the video ads here:
  • Turntables Video Ad
  • Remix Video Ad
• Download the campaign gifs: 
  • Blended Burger
  • Burger Turntables