Media Placements – 04/29/20

Mushrooms in the News: 04-29-2020

The syndicated listicle “4 Ways Mushrooms Make Home Cooking Better” was made available for distribution. There are currently over 1,000 online placements in outlets across the nation, including: Houston Chronicle, SF Gate and Los Angeles Times.

New Hope included Applegate’s The Great Organic Blend Burger in a roundup of natural retail products that help make “Earth Day every day.”

MEDIA + SOCIAL/DIGITAL HIGHLIGHTS

CONSUMER

• 4 Ways Mushrooms Make Home Cooking Better – Houston Chronicle, SF Gate (San Francisco, CA), Seattle Pi, Daily Local News (Philadelphia), Pittsburgh Post-Gazette and Los Angeles Times
• Cook Once, Eat Twice with Mushrooms – Boston Herald, Erie News Now (Erie, PA), Southern Chester County Weeklies (West Chester, PA), International Business Times
• 50 ways the natural products industry can love the Earth – New Hope Network
• Mushroom Meatloaf – Cooking Light
• RECIPE: Chicken Meatballs – St. Louis Post-Dispatch
• 10 Smart Alternatives For Hard-to-Find Grocery Store Ingredients – HuffPost
• 10 Non-Starchy Vegetables That Will Keep Your Blood Sugar Stable – Woman’s World
• 4 Delicious Mushroom Recipes That Will Leave You Craving for More – Deliciously Savvy
• Plant-Friendly Protein – Experience Life
• Vitamin D Research – from the journal Nutrients

TRADE

• Vegetable sales surpass Easter 2019 numbers – The Packer

NOTEWORTHY SOCIAL/DIGITAL ACTIVITY

Mushroom Council social accounts celebrated Earth Day last week with posts on Facebook, Instagram and Twitter. 

Facebook: 

• Impressions – 29,585
• Engagements – 3,087
• Reactions – 2,326
• Comments – 87
  • “I just bought some maple and fruit trees today from our local conservation club. Waiting for the hubby to help plant them! Happy Earth Day!”
  • “Bought shrooms, was given lettuce seeds that will be planted, and a new reusable bag.”

Instagram: 

• Impressions – 1,191
• Engagements – 103
• Reactions – 99
• Comments – 4

Twitter: 

• Impressions – 1,876
• Engagements – 84
• Likes – 58
• Retweets – 17