Media Placements – 07/22/2020

Mushrooms in the News: 07-22-2020

The growing market for specialty mushroom varieties was detailed in The Kansan this week. Wichita-based Myers Mushrooms is highlighted for their growing practices and work in the specialty sector, with supporting insight and data from American Mushroom Institute and the Mushroom Council 

Mushrooms earned a placement in a list of “The 20 Healthiest Vegetables You Can Eat, According to Top Nutritionists” on Yahoo! this week. “Cooked or raw, mushrooms are low in calories and contain unique types of antioxidants which protect our cells, fight oxidative damage, and gift us with lots of healthy plant protein,” the article notes.

The Academy of Culinary Nutrition suggested king oyster mushrooms as a meat substitute. This variety makes a great option because it “has a very thick, edible stalk with a tender, meaty texture.”

MEDIA + SOCIAL/DIGITAL HIGHLIGHTS

CONSUMER

• Specialty mushrooms a growing niche market – The Kansan
• The 20 Healthiest Vegetables You Can Eat, According to Top Nutritionists – Yahoo!
• The Ultimate Guide to Saving Money on Beef – Snacking in Sneakers
• Vegan Meat Substitutes: 10 Awesome Whole Food Options – Academy of Culinary Nutrition
• The 7 Surprising Foods to Help You Get Enough Plant-Based Protein – The Beet
• Mellow Mushroom launches ‘A Pie for A Pie’ community giving program – 5 News Online (Fort Smith, AK)
• Washing vs. Wiping: What’s The Best Way To Clean Mushrooms? – MindBodyGreen
• A Veggie Burger with Meaty Appeal – Los Angeles Times, Sunday issue
• 35 Best Mushroom Recipes for All You Fungis and Gals Out There – The Pioneer Woman
• Instant Pot Mushroom Risotto – The Mom 100
• Balsamic Mushroom Pasta – EatingWell

NOTEWORTHY SOCIAL/DIGITAL ACTIVITY

Another grower profile was shared to Mushroom Council social pages last week, this one featuring Sonya Beltran! Sonya was also featured in a blog post earlier this summer, where she shared about her family’s mushroom growing operation! See the Facebook post here and the blog post here. 

View this post on Instagram

“I enjoy telling people how mushrooms are grown. When people think of mushrooms, they typically think of foraging in forests, but that’s not the reality in conventional mushroom farming. Mushrooms require a very specific climate, so growing them in houses where temperature and moisture can be regulated is much more efficient." -Sonya Beltran, Mushroom Grower

A post shared by Mushroom Council (@mushroomcouncil) on Jul 15, 2020 at 8:28am PDT

Top Posts: 

Our top two facebook posts for the week included Sonya’s post and a yummy gazpacho recipe!