Media Placements – 10/14/2020

Mushrooms in the News: 10-14-2020

Live Naturally spotlighted white, crimini, portobello and shiitake mushrooms in an article this week, noting “an unusual natural treasure, mushrooms are nutritional powerhouses bathed in earthy, savory flavors to liven many a meal.”

From pasta and potpie, to vegan meatballs and bowls, EatingWell has 15 recipes to stir up inspiration next time you purchase a package of mushrooms.

MEDIA + SOCIAL/DIGITAL HIGHLIGHTS

CONSUMER

• Fantastic Fungi – Live Naturally
• 15 Recipes to Make With a Package of Mushrooms – EatingWell
• A sweet potato and mushroom quesadilla-pizza mash-up that’ll surprise you – The Washington Post
• Here’s Exactly What You Should Make For Your Next Pasta Night – BuzzFeed
• Caramelized Mushroom Pasta with Crispy Prosciutto – PureWow
• Avocado Toast with Shiitake ‘Bacon’ – People
• Juniper-Marinated Mushrooms and Onions – Midwest Living
• Sheet Pan Portabello Fajitas – Leanne Ray

SOCIAL/DIGITAL

Top Posts

The most engaging posts this week came from our grower spotlights on National Farmers’ Day. Mushroom Council spotlighted four growers in different regions with photos and quotes sharing why they love working in the mushroom industry. Fans shared their “thanks” in comments and reshared the posts across different channels. 

Combined Grower Posts Performance:

• Impressions: 35,132
• Engagements: 1,952
• Reactions: 1,356
• Comments: 22
• Shares: 41

Share these posts:

• LinkedIn: https://www.linkedin.com/feed/update/urn:li:activity:6721463647740289024 

Seth:

• Facebook: https://www.facebook.com/MushroomCouncil/posts/10160303113942598
• Instagram: https://www.instagram.com/p/CGP794Al1C9/
• Twitter: https://twitter.com/MushroomCouncil/status/1315673947229175809

Frank:

• Facebook: https://www.facebook.com/MushroomCouncil/posts/10160303187967598 
• Instagram: https://www.instagram.com/p/CGQjD1ZlyJg/  
• Twitter: https://twitter.com/MushroomCouncil/status/1315759148299161600 

Sam:

• Facebook: https://www.facebook.com/MushroomCouncil/posts/10160303125912598 
• Instagram: https://www.instagram.com/p/CGQUopxlDoF/ 
• Twitter: https://twitter.com/MushroomCouncil/status/1315728950925041664  

Will:

• Facebook: https://www.facebook.com/MushroomCouncil/posts/10160303117192598 
• Instagram: https://www.instagram.com/p/CGQHsnllIMV/ 
• Twitter: https://twitter.com/MushroomCouncil/status/1315698755174199296