Media Placements – 10/21/2020
Mushrooms in the News: 10-21-2020
Whole Foods released their Top 10 Food Trends for 2021 this week. The grocer listed mushrooms within its “Wellness Through Food” category, and also listed mushroom jerky. In a 2021 trends forecast article by Phil Lempert in Forbes, he notes that we should expect “More blended foods – both made at home and bought ready made in sores building on the success of the Mushroom Council and James Beard Foundation’s blended burger success – the combination of mushrooms and ground beef – that is already being extended to other proteins and other vegetables.”
The coverage has so far been picked up by a handful of consumer and trade outlets, including Progressive Grocer and The Packer.
Mushrooms this week were the star of two major recipe round-ups, with Bon Appétit presenting “27 Healthy Mushroom Recipes That Put the Fun in Fungi” and Parade presenting “35 Stuffed Mushroom Recipes That Will Win You All the Holiday Appetizer Awards.”
Additionally, U.S. News & World Report suggests mushrooms as a “good food source for vitamin D;” explaining “for instance, a half-cup of portabella mushrooms has just 1% of the RDA of vitamin D, but when exposed to UV light, that spikes to 120%, according to the Mushroom Council.”
MEDIA + SOCIAL/DIGITAL HIGHLIGHTS
CONSUMER
- Whole Foods Market Forecasts Top 10 Food Trends for 2021 – Whole Foods Market
- Food Trends 2021: Staying Healthy In A Post Covid-19 World – Forbes
- These Are Going to Be the 10 Biggest Foods Trends of 2021, According to Whole Foods – Real Simple
- Signs of Vitamin D Deficiency – U.S. News & World Report
- Seasonal Affective Disorder: the five symptoms and how to manage it – Harper’s Bazaar
- 4 Reasons to Eat More Mushrooms – Dr. Ann
- Smoked Burgers – Summer Yule
- 27 Healthy Mushroom Recipes That Put the Fun in Fungi – Bon Appétit (and Yahoo!)
- 35 Stuffed Mushroom Recipes That Will Win You All the Holiday Appetizer Awards – Parade
- 15 Hearty Plant-Based Mushroom Recipes – One Green Planet
- 61 Mushroom Recipes That’ll Get More Umami Into Your Life – Epicurious (and Yahoo!)
- 12 Delicious Recipes Staring Chicken and Mushrooms – The Kitchn
TRADE
- Whole Food Predicts 2021 Food Trends – Progressive Grocer
- Whole Foods releases list of top 10 food trends for 2021 – The Packer
- Whole Foods reveals top 10 food trends for 2021 – Food Navigator
SOCIAL/DIGITAL
Top Posts
The top posts this week both leveraged national food holidays and also posed questions that sparked conversations from fans.
Post Performance:
- Impressions: 9,681
- Engagements: 748
- Reactions: 285
- Comments: 45 (see sampling of comments below)
- Shares: 66
Post Performance:
- Impressions: 7,993
- Engagements: 525
- Reactions: 308
- Comments: 49 (see sampling of comments below)
- Shares: 25
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