Media Placements – 11/04/2020
Mushrooms in the News: 11-04-2020
MarthaStewart.com shared 30 mushroom-centric recipes last week. In addition to recipes, the article provides information on varieties, how to select mushrooms in the store and how to prep before cooking. Also, the November issue of Martha Stewart Living has a beautiful 8-page spread of “Mighty Mushroom” recipes.
Allrecipes said “We’ll always make room from shrooms” in a fall recipe roundup featuring mushrooms. “Cooked mushrooms will transform main dishes into something earthy and extra savory. In fact, it’s this meaty, umami quality that makes mushrooms a solid substitute for meat in vegetarian recipes like veggie burgers and faux meatballs.”
MEDIA + SOCIAL/DIGITAL HIGHLIGHTS
CONSUMER
- 30 Marvelous Mushroom Recipes to Help You Eat More Fantastic Fungi – Martha Stewart
- Mighty Mushrooms – Martha Stewart Living
- A creamy mushroom sauce that makes this skirt steak recipe worth slowing down to savor – The Washington Post
- Chef John’s Best Mushroom Recipes for Comforting Fall Dinners – Allrecipes
- Rosemary Butter Mushroom and Cheese Ravioli – Half Baked Harvest
- The 5 Best Plant-Based Foods to Eat for Anxiety, Says a Harvard Psychiatrist – The Beet
TRADE
- Turn Up the Heat – School Nutrition Magazine
SOCIAL/DIGITAL
Top Posts
The top social posts this week reflect the changing of seasons. Both posts share warm, comfort-focused recipes that fans commented that couldn’t wait to make.
Post Performance:
- Impressions: 21,096
- Engagements: 2,096
- Reactions: 837
- Comments: 123
- Shares: 214
Post Performance:
- Impressions: 4,641
- Engagements: 277
- Reactions: 133
- Comments: 5
- Shares: 41
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