Media Placements – 11/30/2020

Mushrooms in the News: 11-30-2020

Actress Cameron Diaz raved about mushrooms in a recent article on EatingWell.com. She prefaces her Creamy Mushroom Pasta with Garlic and Shallots recipe with: “‘I believe that fungi will save the world,’ Diaz says, explaining why she chose mushrooms to star in this entree. ‘They are delicious, nutrient powerhouses and dare I say, the bomb…’”

Lori Taylor of The Produce Moms demonstrated Hidden Mushroom Spaghetti Sauce on WISH-TV’s Indy Style. She shares some nutritional benefits of mushrooms and explains that the blended pasta sauce can “fool anyone who does not like vegetables.”

Lauren Manaker, MS, RD included mushrooms in a list of foods to include in holidays meals for VeryWell Health. “Make a mushroom blend for a tasty and satisfying way to benefit from all of the goodness the fungi have to offer,” she said.

In the trades, the Council’s trends press release received coverage in The Produce Blue Book and Perishable News. Additionally, news of the USDA appointments to the Council was shared by Perishable News, The Packer and FreshPlaza.

MEDIA + SOCIAL/DIGITAL HIGHLIGHTS

CONSUMER

• Cameron Diaz’s Creamy Mushroom Pasta Is the Epitome of Comfort Food – EatingWell
• The Produce Moms shares recipes for Hidden Mushroom Spaghetti Sauce – Indy Style (WISH-TV)
• 7 Healthy Foods to Include In Your Holiday Meals – VeryWell Health
• Dinner’s Ready (Beef-and-Mushroom Marinara, page 7) – Cooking Light
• Mushroom-Walnut Bolognese – Real Simple
• Mushroom Marsala – The Drew Barrymore Show
• Mmm, Mmm Mushrooms! – The Doctors
• A Vegan Mushroom Gravy this Nutritionist Loves – MSN
• Make-Ahead Stuffed Mushrooms with Homemade Bread Crumbs Are a Thanksgiving Home Run – Parade
• How to Store Mushrooms So They Stay Fresh & Slime-Free – Food52

TRADE

• Mushrooms tout five reasons being a top trending food in 2021 – Produce Blue Book
• 5 Reasons Mushrooms Will be a 2021 Food Trend – Perishable News
• USDA Announces Appointments to the Mushroom Council – Perishable News
• USDA appoints three to Mushroom Council – The Packer
• USDA announces appointments to the Mushroom Council – FreshPlaza

SOCIAL/DIGITAL

Top Posts

Top posts this week included a quirky share from EatingWell that shared Cameron Diaz’s love of cooking with mushrooms, as well as a timely share about how to make the ‘ultimate Thanksgiving stuffing.’

Post Performance:

• Impressions: 7,357
• Engagements: 544
• Reactions: 168
• Comments: 2
• Shares: 42

Check out the article here to reshare. 

Post Performance:

• Impressions: 4,995
• Engagements: 366 
• Reactions: 145
• Comments: 26
• Shares: 48

Find the blog post here to share on your social channels.