Media Placements – 01/11/2021

Mushrooms in the News: 01-11-2021

The Wall Street Journal suggested 50/50 Mushroom-Beef Burgers “for those not ready for a fully plant-based diet.” WSJ’s burger recipe helps home cooks find a “wholesome balance between meat and veg,” while providing an umami-rich dinner option.

Huffington Post mentioned mushrooms and mushroom products in a trends list for 2021. “Vitamin-rich mushrooms have long been valued for their health benefits, which is why products such as Om Mushroom Broth, Pan’s mushroom jerky and Four Sigmatic mushroom-enhanced coffee have also sprung up,” the article explains.

Lauren Manaker, MS, RDN included blended burgers in a roundup of healthy dinner ideas, recommending that “if a hamburger is what you crave, sneak in some extra antioxidants and fiber by making a blended burger.”

The Council’s latest release detailing how mushrooms fit into the new 2020-25 Dietary Guidelines was shared by the trades, including The Packer, Perishable News and The Produce News.

MEDIA + SOCIAL/DIGITAL HIGHLIGHTS

CONSUMER

• Don’t Want To Go (Entirely) Meatless? Try These Recipes – The Wall Street Journal
• All The New Food And Drink You Can Look Forward To In 2021 – Huffington Post
• 23 Best Healthy Dinner Ideas, Recommended by Dietitians – Eat This, Not That!
• Tips for sustainable grocery shopping – Salon
• Make your own Farm Show favorites at home – The Sentinel (Carlisle, PA)
• Turkey Sloppy Joe (Paleo, AIP, Whole30) – Unbound Wellness
• Consider Eating This One Food Every Day – Eat This, Not That!
• Mushrooms Are Considered to Be the Most Sustainable Vegetable – Here’s Why – Green Matters
• Pasta with Mushrooms and Cashew Cream – Bon Appétit
• Signs that your oyster mushrooms have gone bad – Mashed
• Mushroom Risotto – The Spruce Eats

TRADE

• Mushrooms Blend Perfectly into New Dietary Guidelines – Perishable News, The Produce News
• Nutrient-dense mushrooms help satisfy dietary guidelines – The Packer

SOCIAL/DIGITAL

Top Posts

The most popular posts from the past week were a look back at 2020’s most popular recipes and blogs, as well as a kick-off to 2021’s “Feed Your Immune System” campaign. 

Post Performance:

• Impressions: 3,792
• Engagements: 272
• Reactions: 122
• Comments: 6
• Shares: 30

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Post Performance:

• Impressions: 2,101
• Engagements: 56
• Reactions: 35
• Comments: 1
• Shares: 8

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