Media Placements – 02/15/2021

Mushrooms in the News: 02-15-2021

At-home mushroom growing kits were the star of a recent front page article on the style section of The New York Times. The article also makes mention of mushrooms’ growing popularity and the sustainability benefits.

Industry-funded research published in Food Science & Nutrition is continuing to receive media coverage. This week, outlets include the National Herald, Technology Networks, HortiDaily and Nutra Ingredients.

In addition to the syndicated article, Healthy, Wholesome Dishes to Support Immune Systems, an accompanying recipe video is now available for distribution. Both the article and video will be accessible for media pick-up throughout the duration of the Feed Your Immune System campaign.

The Mushroom Council’s recent press release detailing mushrooms’ inclusion on top 2021 trends lists was shared by Perishable News, Produce Blue Book and The Packer.

MEDIA + SOCIAL/DIGITAL HIGHLIGHTS

CONSUMER

• The Mushrooms Will Survive Us – The New York Times
• Adding mushrooms to your diet makes it more nutritious: Study – National Herald
• A Mushroom a Day – Technology Networks
• A Fresh Twist on Fajitas to Support Family Nutrition – Missoulian, Sioux City Journal, Lincoln Star Journal, St. Louis Post-Dispatch, Arizona Daily Star
• Hearty, Wholesome Dishes to Support Immune Systems – MarketWatch, Milwaukee Journal Sentinel, Pittsburgh Post Gazette, The Buffalo News
• PA’s mushrooms pack a nutritional punch; here’s how to preserve them – Lancaster Online
• Bolster Your Immunity – Clean Eating
• What Are Oyster Mushrooms? And What Do They Taste Like? – Mashed
• One-Pan Chicken Marsala and Jumbo Stuffed Mushroom Recipes to Support Your Immune System – Chelsey Amer Nutrition
• Mushroom and Garlic Quinoa Salad – Tasty
• Mushroom Carbonara – The Spruce Eats
• 10 Baby Bella Mushroom Recipes – A Couple Cooks
• Meatless Monday Recipe: Grilled Portabella Sandwich – News Channel 5 (Nashville)

TRADE

• Mushrooms Trending on 2021 Food Trends Lists – Perishable News
• Mushrooms trending as “next big thing” in 2021 – Produce Blue Book
• Mushrooms land on food trend lists – The Packer
• Pa. mushroom industry awarded grant to study environmental use of compost – The Packer
• Just add mushrooms: Making meals more nutritious – HortiDaily
• Mushrooms make up shortfall in dietary nutrients, study suggests – Nutra Ingredients

SOCIAL/DIGITAL

Top Posts

Top posts this past week included a post for National Stuffed Mushroom Day, as well as a recipe roundup for “The Big Game.”

Post Performance:

• Impressions: 16,265
• Engagements: 1,725
• Reactions: 1,110
• Comments: 66
• Shares: 191

Comments Included:

See all of the comments and engage with this Facebook Post.

Post Performance:

• Impressions: 10,335
• Engagements: 691
• Reactions: 540
• Comments: 18
• Shares: 46

Engage with this Facebook post.