Media Placements – 07/19/2021

Mushrooms in the News: 07-19-2021

Dietitian Jamie Vespa contributed an article to Yummly that serves as a primer for those looking to start a plant-based diet. She includes The Blend as one of the tips for increasing vegetable consumption, suggesting “using half plants and half animal protein in classic meat-centric dishes. For instance, the Mushroom Meatloaf…employs a mix of umami-rich ‘shrooms to turn classic beef meatloaf into a veg-forward version.” 

The Kitchn shared the recipe for a convenient and delicious Herby Salmon with Garlic Butter Mushrooms. The recipe points out that “you’ll love how easy it is to prepare: it requires just five ingredients and can be pulled off in 25 minutes or less. This is weeknight eating at its very best.”

MEDIA + SOCIAL/DIGITAL HIGHLIGHTS

CONSUMER

• Three Strategies for Heart Healthy Eating – diaTribe
• 10 Ways to Start a Plant-Based Diet – Yummly
• 54 Easy Ground Beef Dinners for a Delicious Dinner – MSN
• Easy Shiitake Picadillo Tacos – VegNews
• Grilled Portobello Mushroom Caps – Yahoo! Life
• Herby Salmon with Garlic Butter Mushrooms – The Kitchn
• Mushroom Pasta – Sentinel Tribune
• Portobello Mushrooms with Goat Cheese – Today
• Veggie Bacon BLT – Yahoo

SOCIAL/DIGITAL

Top Posts

The top two posts this week included a blogger recipe for Grilled Portabella Tacos and an engagement post asking fans to weigh in on their go-to mushroom summer staple dish.

Post Performance:

• Impressions: 9,087
• Engagements: 426
• Reactions: 189
• Comments: 10
• Shares: 41

Engage with this post on Facebook, Twitter and Instagram.

Post Performance:

• Impressions: 7,847
• Engagements: 521
• Reactions: 313
• Comments: 41
• Shares: 12

React to vote on your go-to mushroom summer staple on Facebook.

The views and opinions in the article links included in this email are those of the authors and do not necessarily represent the views and opinions of the Mushroom Council.