Media Placements – 01/24/2022

Mushrooms in the News: 01-24-2022

Mushrooms were featured in a variety of recipes this week, from breakfast to dinner. The Tasting Table and St. Louis Post-Dispatch shared their twists on mushroom soups, while the Today Show shared their take on Dr. Martin Luther King, Jr. ‘s reported favorite “smothered steak” dish. Mashed covered the morning meal with their ideal Egg Strata with Mushrooms, while Food52 shared a tasty Vegan Crab & Cream Cheese-Stuffed Mushroom recipe as an appetizer.

VegNews shared an update on Atlast Food Co., who will be cultivating mushrooms in order to develop around 3 million pounds of vegan bacon in 2022. “After more than a decade of experience growing and producing the highest quality gourmet mushrooms, we’re excited to leverage our expertise in the new market of alternative proteins.”

MEDIA + SOCIAL/DIGITAL HIGHLIGHTS

CONSUMER

• Can You Get Vitamin D From Vegetables? Uh, That’s Kind Of A Trick Question – MindBodyGreen
• Vegan Crab & Cream Cheese-Stuffed Mushrooms – Food52
• TikTok users are making ‘vegan bacon’ strips out of dehydrated mushrooms – Yahoo! Life
• Sautéed Mushroom – The Shortcut Kitchen
• Shiitake Mushroom Soup – The Tasting Table
• Keep healthy resolutions with this mushroom soup – St. Louis Post-Dispatch
• Creamy mushroom pasta an ideal pairing for pinot – Press Democrat
• 30-Minute Spinach And Mushroom Egg Strata – Mashed
• Smothered Steak and Mushrooms Over Creamy Grits – The Today Show

TRADE

• Here’s your weekend produce meditation: Coloring mushrooms – The Packer
• Atlast Signs Deal To Grow 3 Million Pounds Of Vegan Mushroom Bacon Annually – VegNews

SOCIAL MEDIA

• Mushroom Stuffed Chicken Breast with Creamy Mustard Garlic Sauce – Healthy Fitness Meals
• One-Pot Creamy Mushroom Pasta w/ Greens & Garlicky Breadcrumbs – The Feed Feed
• The Mighty Mushroom – World Wildlife Federation
• Mushroom and Egg Sandwich – Diane Morrisey

SOCIAL/DIGITAL

Top Posts

The top two posts this week included a post highlighting key vitamins and nutrients found in mushrooms as part of the Feed Your Immune System Campaign, and a recipe share for the Council’s Host Pastrami on Rye with Sautéed Mushrooms in honor of National Hot Pastrami Sandwich Day.

Post Performance:

• Impressions: 6,679
• Engagements: 449
• Reactions: 62
• Comments: 3
• Shares: 9

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Post Performance:

• Impressions: 18,953
• Engagements: 1,073
• Reactions: 435
• Comments: 30
• Shares: 65

Engage with this post on Facebook, Instagram, and Pinterest.

The views and opinions in the article links included in this email are those of the authors and do not necessarily represent the views and opinions of the Mushroom Council.