Media Placements – 02/21/2022

Mushrooms in the News: 02-21-2022

Top tier media last week took deeper dives into profiling mushroom varieties. Martha Stewart Living published a daily series of stories spotlighting four varieties: portabella, oyster, king trumpet and Lion’s Mane.. Parade Magazine also released a handy article for identifying and enjoying 20 varieties.

Newsweek shared a list of immune-boosting foods, with mushrooms making the list. Several other publications released mushroom recipes, including the Washington Post and their veggie pot pie, while Delish shared a slow cooker risotto.

MEDIA + SOCIAL/DIGITAL HIGHLIGHTS

CONSUMER

• Our 11 Best Portabella Mushroom Recipes – Martha Stewart Living
• All About the Amazing Oyster Mushroom – Martha Stewart Living
• What Does the King Oyster Mushroom Taste Like? – Martha Stewart Living
• Lion’s Mane Mushrooms Are a Great Substitute for Shellfish – Martha Stewart Living
• Broiled Salmon with Veggies and Scallion Rice – Martha Stewart Living
• 20 Different Types of Mushrooms To Try—And How to Use Them – Parade
• A little forethought puts a flaky pot pie within reach – Washington Post
• Immune Boosting Foods – Newsweek
• Mushroom Stew – LoveFood
• Speedy Surf ‘N Turf Gnocchi – Good Housekeeping
• This Slow Cooker Risotto Is Packed Full Of Mushrooms… And Tons Of Flavour – Delish

SOCIAL MEDIA

• Sage Butter Pasta – Salt and Lavender
• Chicken Diane – Food and Wine

SOCIAL/DIGITAL

Top Posts

The top posts this week included a share for Blended Chorizo and Green Chile Queso from RD partner Cara Harbstreet, as well as a share of the Council’s Broiled Top Sirloin Steak with Sautéed Maitake and Shiitake Mushrooms recipe for Valentine’s Day.

Post Performance:

• Impressions: 18,172
• Engagements: 1,357
• Reactions: 753
• Comments: 29
• Shares: 73

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Post Performance:

• Impressions: 11,147
• Engagements: 452
• Reactions: 230
• Comments: 6
• Shares: 36

Engage with this post on Facebook, Instagram, Twitter, and Pinterest.

The views and opinions in the article links included in this email are those of the authors and do not necessarily represent the views and opinions of the Mushroom Council.