Media Placements – 10/10/2022

Mushrooms in the News: 10-10-2022

“September is National Mushroom Month, but [mushrooms] should be a healthy addition to your plate all year long,” suggested a Sacramento TV news reporter, and in an array of segments that aired last week featuring registered dietitians showcasing mushroom nutrition and versatility – the culmination of 6 TV segments that aired this past month featuring R.D. Parker Wallace appeared on ABC15 Arizona. The segment was then picked up by Yahoo. R.D. Mackenzie Burgess also appeared on ABC10 in Sacramento.

Everyday Health took a deep dive into Lion’s Mane, with two articles showcasing its history as well as nutrition.

A syndicated article showcasing how – in times of inflation – mushrooms are a “savory solution to stretching your grocery budget” surpassed more than 3,800 appearances this past week. “Consider the benefits of mushrooms, which provide a delicious option to enhance flavor in favorite recipes while extending portions in an affordable way.”

Food & Wine mentioned mushrooms frequently in their “Restaurant Issue.” From the best new chefs, to the best new bites, mushrooms received multiple mentions as a vital part of their menus.

Media + Social Digital Highlights

CONSUMER

• Sophia Roe on the Multiplicity of Mushrooms – Thrillist
• Why You Should Save Your Shiitake Mushroom Stems – Tasting Table
• Mushrooms: A Food for a Better Mood – Retail Dietitians Business Alliance (RDBA)
• Weeknight Dishes That Make Family Meal Time Simple – NBC10 Boston
• Meet America’s Best New Chefs – Food & Wine
• How Mushrooms Can Elevate Cocktails – Tasting Table
• Best in Class – Food & Wine
• Food and Lifestyle Expert, Parker Wallace, celebrates National Mushroom Month – ABC15 Arizona & Yahoo
• The 6 Best Mushroom Products on the Market – Outside
• Grilled Portobello Burgers with Blue Cheese and Creamy Dijon – Outside
• It’s National Mushroom Month! – ABC10 (Sacramento, CA)
• Stretch Your Grocery Budget with a Savory Solution – Hola Texas Magazine + 3,800 additional placements since late August
• Retro restaurant dishes we wish would make a comeback – Lovefood
• Ask Well – The New York Times
• AIR FRYER STUFFED MUSHROOMS – Everyday Family Cooking
• Creamy Fettuccine with Brussels Sprouts & Mushrooms – Eating Well
• The Rustic Mushroom Tart You Need For Fall – Tasting Table
• Add More Mushrooms – Press-Enterprise (Bloomsburg, PA)
• Mushroom chow mein – Lovefood
• 7 Potential Health Benefits of Lion’s Mane Mushrooms – Everyday Health
• Doctors Say These Fat-Burning Foods Will Keep You Healthy – Prevention
• A Delicious Thing To Do With Some Mushrooms – Defector
• Mark Bittman’s Cauliflower “Polenta” with Mushrooms – PureWow
• For Better Sautéed Mushrooms, Boil Them First – Life Hacke

MUSHROOM COUNCIL SOCIAL/DIGITAL

Top Posts

This week’s top posts included a celebration of National Pizza Day, as well as a Bingo post that will run throughout October!

Post Performance:

• Impressions: 4,676
• Engagements: 222
• Reactions: 174
• Comments: 14
• Shares: 4

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Post Performance:

• mpressions: 3,842
• Engagements: 140
• Reactions: 106
• Comments: 2
• Shares: 8

Engage with this post on Facebook, Instagram, and Twitter.

The views and opinions in the article links included in this email are those of the authors and do not necessarily represent the views and opinions of the Mushroom Council.