Media Placements – 10/31/2022

Mushrooms in the News: 10-31-2022

Prominent registered dietitians recently called out mushroom nutrition and versatility in high profile national articles. Beth Stark in Eating Well’s “10 Vegetables You Should Be Eating Every Week“ article noted “Mushrooms contain fiber, potassium and multiple B vitamins including niacin (vitamin B3), riboflavin (vitamin B2) and pantothenic acid (vitamin B5). Additionally, mushrooms are a source of ergothioneine, an amino acid that acts as an antioxidant and is associated with multiple health-promoting benefits including lower risk of cancer.” In the Washington Post, Ellie Kreiger in her “This Creamy Mushroom Soup is Lush, Smooth and Dairy Free” recipe article said, “Besides the wealth of B vitamins, potassium and health-protective compounds in the mushrooms, the soup gets its creaminess not from cream, but from being pureed with cannellini beans, which — in addition to essential minerals, fiber and more — deliver enough protein to make it a meal in a bowl.”

Better Homes & Gardens shared multiple mentions of mushrooms this week: Designer Barry Dixon included mushrooms in multiple dishes for his classic Christmas dinner, which paired well with another article that included a recipe to turn leftover stuffing into a nice mushroom strata. They also offered up a recipe for a Mushroom & Goat Cheese flatbread as an appetizer in a separate article.

Media + Social Digital Highlights

CONSUMER

• Designer Barry Dixon Shares a Classic Christmas Dinner – Better Homes & Gardens
• 10 Vegetables You Should Be Eating Every Week, According to a Dietitian – Eating Well
• What’s for Dinner This Week: Creamy Chicken and Mushrooms with Egg Noodles – Martha Stewart
• Savoring Cuisines Near and Far – Star Tribune (Minneapolis, MN)
• This creamy mushroom soup is lush, smooth and dairy-free – Washington Post
• Bacon Meatloaf and Smashed Potatoes – Successful Farming
• Easy & Delicious Mushroom Recipes Guaranteed To Impress – KXAN (Austin, TX)
• Unexpected Ingredients That Need To Be In Your Meatloaf – Tasting Table
• A mushroom lover finds the perfect spot to hunt: Her own warehouse in North Kansas City – NPR Kansas City
• We’re here for Leftovers – Better Homes & Gardens
• 17 Foods That Are High In Vitamin B3 – Health Digest
• Sides & Sweets – Better Homes & Gardens
• What Do Nutritionists Eat? We Toured Inside a Dietitian’s Fridge and Found These 15 Groceries – The Healthy
• BEAN BURGERS | K-State dietitians craft tasty creations from canned beans – News-PressNOW (St. Joseph, MO)
• 31 Best Butternut Squash Recipes for All the Fall Feels – Food52
• 27 easy food swaps to help you cut down on carbs – Lovefood
• 14 Foods You Should Eat To Boost Your Keratin Levels – Health Digest

TRADE

• One (or two) more mushroom purchases a year could mean tens of millions – The Packer
• How Inflation is Weighing on Shoppers’ Holiday Meal Planning – Grocery Dive

MUSHROOM COUNCIL SOCIAL/DIGITAL

Top Posts

This Week’s top social posts included a link to a mushroom pot-pie recipe, as well as a post sharing a mushroom gnocchi recipe.

Post Performance:

• Impressions: 21,043
• Engagements: 1,893
• Reactions: 1,044
• Comments: 78
• Shares: 75

Engage with this post on Facebook, Instagram, and Twitter.

Post Performance:

• Impressions: 3,511
• Engagements: 444
• Reactions: 383
• Comments: 3
• Shares: 0

Engage with this post on Instagram and Twitter.

The views and opinions in the article links included in this email are those of the authors and do not necessarily represent the views and opinions of the Mushroom Council.