Media Placements – 01/09/2023

Mushrooms in the News: 01-09-2023

Over the past two weeks, mushrooms earned multiple placements on 2023 food trend forecasts – from foodservice to business to general food media. “Mushrooms are trending because they hold a unique and solid position at the intersection of flavor and wellness,” Catersource noted. AllRecipes called out shiitakes as “the latest plant-based meat sub.”  Forbes, In the Know and Spoon University also highlighted mushrooms on trend lists. 

With wellness front of mind for the new year, mushrooms were featured as a healthy option to help consumers meet their dietary goals. The Washington Post shared an article about strategies for incorporating more vegetables, while AARP cites the Blend as a way to include mushrooms. Eating Well partnered noted: “Fungi are your friends! Whether you’re roasting them with balsamic and Parmesan cheese, baking them in a savory casserole or stirring them into a comforting pasta dinner, you can’t go wrong with this delicious ingredient…Plus, some mushrooms are also sources of valuable vitamin D.”

Combining two key messages (nutrition and budget friendly) Insider also highlighted mushrooms as a way to incorporate nutrition while also extending grocery dollars: “Budget-friendly foods full of nutrients include potatoes, eggs, chickpeas, oats, and mushrooms.”

Media + Social Digital Highlights

CONSUMER

• Fabulous Fungi: Five Valley Mushroom Dishes – Phoenix Magazine
• The Salt Mistake To Avoid When Cooking Mushrooms – Tasting Table
• Food Trends We Predict To See (And Eat) In 2023  – Spoon University
• Boost Grilled Mushrooms’ Intensity With A Slather Of Steak Sauce – Tasting Table
• 83 Chefs From Around The World Predict 2023 Food Trends – In The Know
• 46 Chefs Around The Country Make Food Predictions For 2023 – Forbes
• Creamy Grits with Mushrooms and Chard – The New York Times
• 4 strategies for eating more vegetables: Start by not overthinking it – The Washington Post
• This Breakfast Dish Forgives Your Nights – The New York Times
• A Sensational Seafood Tower – Wall Street Journal
• 2023 Trendspotting – All Recipes
• How to meet your daily dietary needs on a budget by combining cheap vitamins and nutrient-rich foods – Insider
• Street Style Mushroom Tamales Filling – Washington Post
• Crab cake stuffed mushroom caps for an appetizer – Yahoo! News
• Oven Lovin’ Classics – All Recipes
• Modern Problems & Their Solutions – AARP
• 5 Foods to Stock Up On in January, According to a Dietitian – Eating Well
• One-Sheet Bbq Mushroom Jack ‘n Peaches Sandwiches – One Green Planet
• Our Most Comforting Recipes That Go Easy On The Carbs – Love Food
• Crispy Air-Fried Mushrooms With Sriracha Pea-Panko Crust & Garlic Mayo – Veg News
• 12 Low-Carb, High-Protein Soup Recipes – Eating Well

TRADE

• 2023 Trends – Catersource
• After tough year, mushroom growers have positive outlook for 2023 – The Packer

MUSHROOM COUNCIL SOCIAL/DIGITAL

Top Posts

This week’s top posts included a recipe for mushroom ravioli, as well as a post noting Mushroom Council’s top recipes for 2022.

Post Performance:

• Impressions: 36,975
• Engagements: 3,316
• Comments: 98
• Shares: 188

Engage with this post on Facebook, Instagram, and Twitter.

Post Performance:

• Impressions: 7,658
• Engagements: 634
• Comments: 65
• Shares: 5

Engage with this post on Facebook, Instagram, and Twitter.

The views and opinions in the article links included in this email are those of the authors and do not necessarily represent the views and opinions of the Mushroom Council.