Media Placements – 06/12/2023

AndNowUKnow developed a lengthy feature spotlighting Mushroom Council’s pop-up grilling experiential event last month with Wicked Kitchen at Hot Luck Festival: “Is anyone else feeling hungry? Because the news that follows is likely to make your belly rumble. The Mushroom Council® recently took to the Hot Luck barbecue festival to celebrate the kick-off of grilling season with mushrooms at the center of the plate.”

With peak grilling season upon us, Daily Meal suggested not only grilling portabellas to enjoy as a burger, but also consider them this summer for a burger bun: “Whatever reason you’re skipping out on bread isn’t important, but if you need an easy substitute, then you should consider the portobello. Not only are they the perfect size, but they bring their own savory charred flavor to your burger as well.”

Tasting Table shared a delicious vegan lion’s mane mushroom “crab cake” recipe with their audience this past week. The article noted that this variety has a unique texture that shreds and mimics crab and pulled pork.

Three trade outlets highlighted our recent partnership with Allrecipes including The Packer, Produce Blue Book, and PMG. Each outlet shared the contest details, how to get involved and the importance of the campaign.

Media + Social Digital Highlights

CONSUMER

• These 34 Awesome Barbecue Sides Are What Dad Really Wants This Father’s Day – Yahoo! Life
• Vegan Lion’s Mane Mushroom “Crab Cakes” Recipe – Tasting Table
• Meet the Vegan Chef Who Claimed Victory on Food Network’s ‘Beat Bobby Flay’ – VegNews
• Mushroom Goat Cheese Tarte – MSN
• Portobello Mushrooms Are An Unexpectedly Delicious Burger Bun Swap – MSN/Daily Meal
• Mushroom And Chicken Pad Thai Recipe – Tasting Table
• The Summer BBQ Side Dish King: Grilled Vegetable Napoleon – MSN
• “Top Chef: World All Stars” elevates the humble mushroom for a top-tier penultimate challenge – Salon
• Perfectly Grilled Chicken, Roasted Mushroom Larb and Spaghetti With Fried Eggs – New York Times Cooking
• Can You Freeze Mushrooms? – Pioneer Women/ MSN

TRADE

• Mushroom Council® Spotlights Mushrooms at Hot Luck Barbecue Festival – AndNowUKnow
• Mushroom Council launches first contest with Allrecipes – PMG
• Mushroom Council partners with world’s largest food media brand – Produce Blue Book
• Mushroom Council launches first contest with Allrecipes – The Packer
• At Austin Barbecue Festival, Mushroom Council Makes Room for ‘Shrooms on the Grill – Perishable News
• “It’s time to interrupt the North American mushroom industry” – Fresh Plaza

MUSHROOM COUNCIL SOCIAL/DIGITAL

Top Posts

Top posts this week include one of last year’s Blended Burger Contest finalists (the “Street Corn Named Desire Blended Burger”), as well as a spotlight of maitakes.

The views and opinions in the article links included in this email are those of the authors and do not necessarily represent the views and opinions of the Mushroom Council.