Media Placements – 06/19/2023

Mushrooms have one of their strongest weeks in print coverage this week, as three of the nation’s most popular culinary publications prominently feature mushrooms in multi-page features – with one devoting an entire issue.

The Summer 2023 Issue of Allrecipes Magazine hit newsstands this past week, and mushrooms were present throughout the issue. In May, the Council’s “Mix It Up With Mushrooms” campaign and recipe contest launched online at Allrecipes.com, celebrating how to blend your weeknight meals. The brand’s magazine included a full-page contest feature alongside our ad for The Blend™. The magazine also had additional mushroom editorial content, including a two-page spread highlighting mushroom educational content, and two burger features in a “Best Burgers Ever” round-up (a mushrooms-swiss topped burger and a chicken blended burger). In the article spread the reporter shared, “Once you discover how versatile, sustainable, and healthy mushrooms are, you’ll be finding all sorts of ways to sneak more fungi into your diet.” 

A special edition issue of Eating Well also hit newsstands this week with a cover-to-cover feature on mushrooms. The special edition – displayed prominently at check-out racks – provides a full overview of mushrooms – from varietal facts to recipe inspiration.

Cook’s Illustrated dedicated a three-page spread to The Blend™. They shared how the blended burger came to be highlighting the Mushroom Council’s partnership with the James Beard Foundation. Additionally, the article highlights step-by-step how to blend and the best tips and tricks.  

Media + Social Digital Highlights

CONSUMER

• 20 High-Protein Vegetarian Lunches for Summer – Eating Well/ Yahoo!Life 
• 16 Easy Tricks to Make Your Groceries Last Longer – MSN 
• Mushrooms in the Mix – Allrecipes 
• Portobello Tacos with Charred Callion Salsa Verde – Dishing Out Health 
• What to Make Next Week – New York Times 
• 15 Side Dishes So Good, Your Guests Will Be Asking for the Recipe – MSN
• The Juicy Burgers that Break Every Rule – Cook’s Illustrated 
• Air Fryer Oyster Mushroom Steaks – Happy Veggie Kitchen  
• If want to cook better IGNORE these terrible tips – MSN 
• Vitamin D Deficiency? Mushrooms To Egg Yolks, 8 Foods That Will Help Fight It – Slurrp 
• How to Make Vegan Meatballs with Mushrooms – Lavender & Macarons 

TRADE

• Who says steaks must be meat? Chef and mushroom evangelist takes on Texas barbecue crowd – The Packer 

MUSHROOM COUNCIL SOCIAL/DIGITAL

Top Posts

The top post this month celebrated National Dairy Month by sauteeing mushrooms in butter, followed by a call to action for summer campers.

The views and opinions in the article links included in this email are those of the authors and do not necessarily represent the views and opinions of the Mushroom Council.