Retailers


Fresh Mushrooms sales reached $1.5B 52 w.e. 8/11/2024


$105.98 Total ring if crimini mushrooms are purchased. 


Heavy Mushroom Buyers are: Boomers, Married 2 Person H, $70k+, Graduate Education, 50/50 Male/Female, Established workers


Mushroom Lovers spend an average of $22.90 per year on Fresh Mushrooms. The average consumer spent $3.19  per trip on fresh mushrooms. Whole mushrooms sales were stronger than that of pre-sliced.

Welcome To Mushrooms At Retail

For Retail Professionals

Sales Performance

Quad-week retail tracker reports delving into U.S. retail sales and performance metrics covering category- and nationwide data as well as individual markets and varieties.

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The Fresh Mushroom Shopper

Find the latest information about the fresh mushroom shopper, including a deep dive into purchasing behavior and demographics.

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Category and Market Insights

Explore a host of short white papers and studies into topics such as private brands, organic, stuffed mushrooms, label optimization, etc.

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Merchandising Best Practices

Get inspired by best-in-class fresh mushroom merchandising ideas from around the world.

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Retail Dietitian Resources

Find a host of ready-to-use resources about mushroom nutrition, campaigns and more.

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Ready-To-Use Retail Resources

Your one-stop resource for The Blend at Retail, recipes, cold chain best practices and more.

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