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Mushrooms in the News: 04-28-17

In celebration of Earth Day last weekend, Whitney Hemmer, Registered Dietitian appeared on ‘Today in Iowa,’ a local TV news station in Des Moines talking about health and sustainability benefits of The Blend.

Foodservice Director covered the Blended Burger Project kick-off announcement, and touted the blend as a way to “give indulgent items a healthier spin” in a separate article.

Lastly, four publications covered the blended burger event at the University of Montana this week, where chefs Jehangir Mehta and Lance Avery gave out hundreds of free blended sliders.

Our Earth Month Sustainability promotion concluded with the quiz being taken 640+ times, driving engagement with our mushroom sustainability facts and resulting in 60 Blenditarian pledges (9% conversion rate). Below is a sampling of the Earth Month pledges:

“Just learning of this. I usually eat mushrooms every couple days with something. It’s interesting to know it has more of an impact than just my belly.”

“My kiddo deserves a healthy planet to grow up in!”

“I pledge to do better for Gaia, our Mother Earth; all our brothers & sisters on it; my family, friends & fellow humans, and for my continued improvement to my health & well-being.”

NOTEWORTHY ARTICLES

Blend Coverage

Top chefs join the Blended Burger Project to make a difference – Foodservice Director
Giving indulgent items a healthier spin – Foodservice Director
5 Eating Habits for a Healthier Planet – True Viral News
Censtable Health: The Mushroom Blend – whotv.com (Des Moines)
‘Mushroom Mania’: Top chefs tout the benefits of mushroom-blended burgers – Missoulian.com, billingsgazette.com, Independent Record, Montana Standard
Chew On This For Earth Day: How Our Diets Impact The Planet – NPR The Salt

Mushroom Nutrition, Recipes and Other News

A one-pan recipe for Meatless Monday: mushroom and cheese burritos – Associated Press (reposted in Seattle Times, Northwest Herald)
Mushroom Meat Sauce – One Green Planet
Queso Fundido with Mushrooms and Chiles – Southern Living
Fungi Fever – Prevention