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Mushrooms in the News: 07-21-17

This week, The Cooking Channel blog touted The Blend as a ‘better burger’ in their post titled ‘Chefs’ Secrets to Better Burgers.’

Restaurant Business included the Sonic blended burger news in a roundup of chains that are embracing the plant-forward trend.

Blended Burger Project local market coverage continues to be strong and The Virginian-Pilot, ExplorePhilly.com, Skagit Valley Herald, The Spokesman Review (bonus points for creativity!) and Midland Reporter-Telegram all covered the campaign.

Previous week’s PR updates:
PR Update 6-23-17
PR Update 6-30-17
PR Update 7-07-17
PR Update 7-14-17

 

NOTEWORTHY ARTICLES

Blend Coverage

• Chefs Secrets to Better Burgers – Cooking Channel Blog
• Chowing Down, Two Miles Up – The Spokesman Review (Spokane, WA)
• Monterey Mushrooms introducing finely diced product for blends – The Packer
• Norfolk restaurant surges ahead in a James Beard blended burger contest – The Virginian-Pilot
• Three Philly Restaurants Compete in James Beard Foundation’s Mushroom Blended Burger Project – Explore Philly
• Local restaurant competes to craft better burger – goskagit.com (Mount Vernon, WA)
• Piacere Restaurant masters the healthier choice when it comes to burgers – KTVU (San Carlos, CA)
• Setting The Trend – Food Service Director (print)
• Chains Leap Ahead on ‘Plant Forward’ – Restaurant Business
• Small Bites: National Ice Cream Day is Sunday, dining event menus announced – Midland Reporter-Telegram (Midland, Texas)

Mushroom Nutrition, Recipes and Other News

• Roasted rosemary garlic mushrooms with truffle salt – Potluck at Oh My Veggies
• Portobello Parmesan hearty takeoff on traditional eggplant dish – The Columbian
• 7 Low Carb Vegetables You Can Have While Trying to Lose Weight – True Viral News

NOTEWORTHY SOCIAL/ DIGITAL ACTIVITY

Most Popular Mushroom Channel Social Posts
Most Popular Social Posts
MC Facebook: Quick Tip: Make and freeze these raviolis ahead of time and purchase a prepared sauce for a dinner that comes together in no time.

• 248 Reactions
• 9,255 Reached

Blenditarian Facebook: We are excited to have Christa Jacobs, a registered dietitian nutritionist for Aramark, share her thoughts on The Blend, including the nutritional benefits and her advice for blending mushrooms with meat. #blenditarian

• 13 Reactions
• 114 Reached

MC Twitter: Tip: Store mushrooms in their original packaging or in a porous paper bag for prolonged shelf-life. https://t.co/Nzw1TJoHz6

• 26 Engagements
• 18,456 Reached

Blenditarian Twitter: “You’re moving health and vitamins and produce to the center of your plate.” – @maxdales on the #blendedburger https://t.co/skpW07DiUWhttps://t.co/Vv09qvcpOq

• 5 Engagements
• 3,105 Reached

MC Instagram: Tip: Store mushrooms in their original packaging or in a porous paper bag for prolonged shelf-life.

• 70 Likes

Blenditarian Instagram: Counting down to this weekend’s Texas Sized Blended Burger Bash! ? Get your tix at the link in @theboxstreetsocial profile. See you there!

• 42 Views

This week’s keywords used in conjunction with #blenditarian content include: