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Mushrooms in the News: 09-22-17

This week, we saw a variety of both blend and general mushroom coverage in print and online. Some of the top highlights include:

• Martha Stewart Living featured a blended meatball recipe, calling them “more nutritious (but just as succulent).”
• In a cooking segment on KCRG in Iowa, Fareway Dietitian Caitlyn Ferin showcases the blend in celebration of Mushroom Month.
• Oprah Magazine gave a nod to mushrooms in a piece titled ‘Singular Sensation.’ The spread includes recipes, cleaning tips and advice on how to choose the right mushroom.
• SELF posted a roundup of vegetarian mushroom recipes in an article titled ‘12 Ways to Make Mushrooms Taste Like Meat.’

NOTEWORTHY ARTICLES

Blend Coverage

• Saturday Morning News at 6 – KCRG-TV9 (Iowa)
• Mighty mushroom blended burger recipe – WQAD8 (Iowa)
• Meatball Makeovers – Martha Stewart Living (Print)
• Hidden treasures in the produce aisle – Orlando Sentinel
• Participate in the Blended Burger Project Campus Edition – Foodservice Director

Recipes and Other News

• Singular Sensation – O, The Oprah Magazine (print)
• Mushroom Ragout with Cheddar Polenta – Sunset (Print)
• 12 Ways to Make Mushrooms Taste Like Meat – SELF (reposted in Yahoo!)
• 33 Healthy Foods That are Way More Nutritious Than You Realized – Healthy Food Style

NOTEWORTHY SOCIAL/DIGITAL ACTIVITY

Most Popular Social Posts

MC Facebook: Lighten your favorite recipes by swapping a portion of the ground meat for diced mushrooms. More flavor, less calories! Love this technique? Then you’re a #blenditarian! Take the pledge to get insider info + an exclusive recipe book: blenditarian.com1,342 Reactions

• 25,886 Reached

Blenditarian Facebook: #NationalCheeseburgerDay Poll: Do you like your cheese Classic, Adventurous or Extra Ooey Gooey?

• 29 Reactions
• 3,802 Reached

MC Twitter: Don’t say no to meat, say yes to The Blend. Take the #blenditarian pledge to get exclusive blended burger recipes: https://t.co/RDSeEs0twyhttps://t.co/4fQCfcIjgC

• 15,880 Reached
• 4 Responses, Clicks, Retweets

Blenditarian Twitter: Hellooooooo #NationalCheeseburgerDay! ? What’s on your fave cheeseburger? https://t.co/Ny4UurG70g

• 10,904 Reached
• 6 Responses, Clicks, Retweets

MC Instagram: How are you celebrating #MushroomMonth? Looks like @heartbeetkitchen is crushing it ?

• 86 Likes

Blenditarian Instagram: Blend Meatball Sliders from @krissy_selfproclaimedfoodie are the ultimate game day grub. ? #blenditarian

• 24 Likes