Media Placements
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Mushrooms in the News: 11-10-17
This week’s media highlight is a full page article by Restaurant Business, “Betting on the Blend,” a case study about how a Blended Burger Project participant, Burgh’ers, successfully implemented the blend – maximizing profit margins and publicity along the way. Additionally, a BBP Campus participant, NC State, released a video that features a blended burger as the chef’s “favorite dish” (see 1:12 mark).
On the mushroom research front, this week high profile media outlets such as Newsweek are spotlighting new research revealing “that mushrooms are ‘without a doubt’ the highest known single source of the antioxidants ergothioneine and glutathione, which are both associated with anti-aging properties.” Additionally, the mushroom satiety study originally published in Appetite continues to gain traction in leading outlets such as Reader’s Digest.
NOTEWORTHY ARTICLES
Blend Coverage
- Betting on the Blend – Restaurant Business
- Misconduct Tavern – Philmytummy.com
Recipes and Other News
- Why Mushrooms May Be the Best Food to Help Fight Aging – Newsweek
- Forget Pineapples: Why You Need to Order Mushrooms on Your Pizza – The Daily Meal
- This pizza topper may pack anti-aging punch: study – NY Daily News
- Eating Mushrooms for Breakfast Makes You Feel Fuller Longer – And Could Aid in Weightloss – Reader’s Digest
- Whole Foods Top 10 Food Trends for 2018 – Food & Wine
- Portobello Mushrooms Stuffed with Barley Risotto – Pure Wow
- These Stuffed Portobello Mushrooms Will Be Your New Meatless Monday Fave – Brit + Co
- Sweet Potato and Mushroom Soup is a Winner – Press Herald
- You Should Definitely Add Miso to Your Thanksgiving Stuffing – Life Hacker
NOTEWORTHY SOCIAL/DIGITAL ACTIVITY
Most Popular Social Posts
MC Facebook: Happy birthday Gordon Ramsay! Today we celebrate you by watching as your share your expert tips on on our favorite fungi. ?
- 97 Reactions
- 6,000 Reached
Blenditarian Facebook: Blend Italian sausage, shiitake mushrooms and diced veggies for a savory stuffing that’s anything but a side dish. FULL RECIPE: http://mushro.ms/2h7qRs3
- 2 Reactions
- 184 Reached
- 71,425 Reached
- 73 Responses, Clicks, Retweets
Blenditarian Twitter: Students: Get your burger on at your dining hall and VOTE! It’s #BlendedBurgerProject Campus Edition: https://t.co/10H2JZ8C7Nhttps://t.co/v383CJL0i8
- 387 Reached
MC Instagram: This #vegetarianmushroom gravy is delicious on everything from Thanksgiving tofurky to Christmas ham! #holidaymenu
- 168 Likes
Blenditarian Instagram: Blend Italian sausage, shiitake mushrooms and diced veggies for a savory holiday stuffing. #blenditarian
- 29 Likes
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