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Mushrooms in the News: 2-16-18

As mushrooms stay top of mind thanks to their health benefits and meaty qualities, top tier outlets continue to spotlight them in recipes and health roundups.

• Several consumer publications including Men’s Fitness, Clean Eating and Marie Claire featured healthy blended recipes.
• Mushrooms are number one in a roundup of ‘6 Foods to Eat to Help Prevent the Flu’ on Health.com, noting “This winter is the time for ‘shrooms.’
• Trade outlets such as AndNowUKnow, The Packer and Fresh Plaza are touting value-added blend products from Monterey and Gourmet’s Finest.

We’re seeing more organic pickup of The Blend among social influencers. This week, the popular blog Skinnytaste shared a Chicken Marsala Meatball Recipe Video that uses The Blend – with the video garnering more than 473,000 views on Facebook.

This month (American Heart Month) on the Mushroom Council channels, we are partnering with the Oldways Whole Grains Council and Fruits&Veggies More Matters to cross promote heart-healthy recipes. Look for Whole Grains/Oldways shares (like this tweet) throughout the month, and Fruits&Veggies’ posts next week!

NOTEWORTHY ARTICLES

Blend Coverage

• Mushrooms are increasingly popular protein source for ‘blenditarianism’ – FreshPlaza
• Monterey Mushrooms Brings Let’s Blend Product Line to SEPC – AndNowUKnow
• Gourmet’s Finest to launch Mushroom Crumble – The Packer
• Mushroom Grower launches blended product along with recipe ebook – Fresh Plaza
• Savoury Meat, Mushroom and Vegetable Blend – Urbnspice
• Daily Business Report – Feb. 12, 2018 James Beard Foundation Awards SDSU Kitchen Seventh Place in ‘Blended Burger’ Competition – SD Metro
• The Trend is to Blend – Garnet Valley Press (PA)
• Be Heathy (ish) – Marie Claire
• Turkey mushroom muffins – Men’s Fitness
• Turkey Sloppy Joe Pasta – Emily Bites
• Eat Clean for 7 Days with Just 20 Ingredients (Sesame Beef Lettuce Cups) – Clean Eating

Mushroom Nutrition, Recipes and Other News

• 6 Foods to Eat to Help Prevent the Flu – Health
• Consumers warming up to Specialty Mushrooms – The Packer
• Here Are 10 Unique Ways To Relish The Versatility Of Mushrooms This Season – MSN
• Chicken Marsala – Good Housekeeping
• Here’s How to Lighten Up Your Pasta Bolognese – Southern Living & Cooking Light
• A day for mushrooms – Sierra Star
• Lemon-Ricotta Ravioli with Creamy Herbed Mushrooms – Good Housekeeping (Print)

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NOTEWORTHY SOCIAL/DIGITAL ACTIVITY

Most Popular Social Posts
MC Facebook: Pair meaty, mighty mushrooms with wild rice for a delicious (and healthy) lunch or appetizer! Oldways #HeartMonth Portobello Mushroom Stuffed with California Wild Rice: http://bit.ly/2DBsY5g

• 666 Reactions
• 12,853 Reached

Blenditarian Facebook: Take the #BlenditarianChallenge this Valentine’s Day! It’s easy and you could win $250. ? http://mushro.ms/2E7Lkeq Need some inspo? Swoon your sweetheart with this Lamb Ragout. (Don’t forget to reenact the spaghetti kiss!) ? http://bit.ly/2slkGK6

• 259 Reactions
• 3,455 Reached

MC Twitter: This Marinated Bowls with Lentils and Wild Rice recipe had us at ‘mmmm’ ? #HeartMonth https://t.co/Y5NvF0nEli https://t.co/5416TUPmzf

• 20,061 Reached
• 87 Responses, Clicks, Retweets

Blenditarian Twitter: It’s not too late to plan the perfect date night! This #blenditarian spaghetti recipe is easy to make and tastes delicious. Plus, you can win $250 just for making it! ?

• 2,448 Reached
• 2 Responses, Clicks, Retweets

MC Instagram: Happy Valentine’s Day, mushroom fans! We are busy cooking up a romantic, umami-packed dinner. What is on your date night menu?

• 113 Views

Blenditarian Instagram: Take your Nana’s classic Golabki (stuffed cabbage rolls) recipe and give it a #blenditarian twist!

• 25 Likes