Shipping Reports
Monthly Shipping and Marketing Report | September 2019
Council Meeting:
The next meeting of the Council will take place on September 5-6 at the Hilton Garden Inn, Kennett Square, PA from 8:00am-3:00pm. If you are interested in attending, please let us know so we can make sure you are properly accommodated.
Open Positions on the Council:
- Ballots were tallied and background forms have been completed by the nominees and the nomination package has been submitted to the Secretary of Agriculture for appointment.
Save the Date:
Annual Industry Market Review Meeting
Your input & participation is encouraged and appreciated – ALL Council representatives will be in attendance
Join us for the ALL MEMBER Annual Mushroom Industry Market Review
The Industry Market Review will take place on Thursday, September 5, 2019, from 4:30 PM – 6:15 PM at the Italian American Club located at 30 Ways Lane in Kennett Square, PA there will be an option to view the taping of the session on-line.
Come taste what kids are enjoying in schools across the US and meet the Supermarket Guru himself…and CEO of the Retail Dieticians Business Alliance, Phil Lempert.
Please click this link to register for this event and to share any questions, suggestions, or concerns you would like to be part of the Q&A and discussion” session following our Council marketing review and industry forecast and strategic review.
Once again, we will attempt to embrace technology and engage all growers, shippers and importers at one time either in person or via a recorded version that will be available on-line to “attend” at your convenience.
Come taste what kids are enjoying in schools across the US and meet the Supermarket Guru himself…and CEO of the Retail Dieticians Business Alliance, Phil Lempert.
What to expect from this review?
- Dr. Lang revised the forecast downward for this year. What has actually transpired?
- Are shipments alone a good measure of “demand?
- Phil Lempert, The Supermarket Guru from The Today Show
- And most important, what questions and comments do YOU have that YOUR Council representatives and marketing team can address? For example, “Is the plant-based burger hype a blessing or a curse?”
Agenda:
4:30pm – 5:00pm – Light Reception
5:00pm – 6:15pm
- Mushroom Council Marketing Update
- Forecast and strategic review
- Industry/Council Engagement
*Please note that there is a Council Meeting taking place from 8:00 am-3:00 pm earlier in the day at the Hilton Garden Inn. All industry members are welcome to attend, just let us know so we can make sure you are accommodated.
Shipment Summary
The Month Ahead
DIGITAL
- September is Mushroom Month and the campaign theme is “A Mushroom A Day.” Find the industry materials linked below and share with your networks throughout the month.
The Mushroom Council is a sponsor of FEAST Portland and will be serving blended burger sliders at the “Big Feast” event on September 14 and 15. If you will be in the area and would like to attend, reach out to [email protected] for details.
The Mushroom Council is a sponsor of JBF’s Taste America event series and Louisville’s “Raising the Bar” event will be on September 27. If you will be in the area and would like to attend, reach out to [email protected] for more info.
The Mushroom Council and Beef Checkoff are partnering for the 5th Annual Veal Summer Grilling Promotion. The on-pack sweepstakes runs through September 3. Learn more and enter to win here.
Highlights from August
DIGITAL
- The fifth annual Blended Burger Project officially closed on July 31 and nearly 500 restaurants participated in all 50 states + Washington D.C.! Check out the winners below, read the full release here and stay tuned for details about the winner event at the James Beard House in October.
- Burger Shack, Lahaina, HI
- Hops at 84 East, Holland, MI
- Playalinda Brewing Company, Titusville, FL
- Pompano Grill, Cocoa Beach, FL
- Vintage Year, Montgomery, AL
Digital Metrics
Mushroom Channel
Click here to enlarge
Blenditarian
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Digital Metrics
Tracker Highlights – Period ending 07/14/2019
- Download the Highlights (4 & 52 Weeks) Report
- Download the Graphic Highlights Report
Spotlight – Notable and Newsworthy
- In the 4-weeks – Cremini and Specialty mushrooms showed dollar sales growth
- In the 52-weeks – Organic mushrooms punched above their weight and drove 34% of dollar growth
*IRI/FreshLook Data provided by Fusion Marketing
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