Monthly Shipping and Marketing Report | November 2019

Council Update

Open Positions on the Council:

• Ballots were tallied and background forms have been completed by the nominees and the nomination package has been submitted to the Secretary of Agriculture for appointment.

Council Meeting:

• The next Council meeting will take place on February 20, 2020 in Scottsdale, AZ. If you would like to attend, please reach out to [email protected].

Shipment Summary

The Month Ahead

DIGITAL

• The theme for social media in November is “Why we’re thankful for mushrooms.”
  • Find sample content here
  • Find sample graphics here

Highlights from September

DIGITAL

• The Mushroom Council is a sponsor of JBF’s Taste America event series and ended 2019 with events in Seattle on October 3 and Philly on October 30. See Seattle photos here and stay tuned for photos from Philly.
• The five Blended Burger Project™ winners celebrated their success and cooked their burgers at the James Beard House in NYC on October 23 for a special event. Get a behind the scenes look at this exclusive event here.
• B. Good launched its new “Flexitarian” menu which includes a Turkey Medley Blended Burger. If you live near a B. Good location, make sure to visit or encourage your customers/followers to check the new Turkey Medley blended burger!
  • Click here to find a location near you!
• October 12 was National Farmers Day, giving Mushroom Council a chance to spotlight a few of the people who help bring us mushrooms – resulting in some of our most popular and engaging content of the month. If you would like to be featured as a mushroom grower in the coming months, please reach out to Heather ([email protected]). Please give your follow growers some love, and check out the posts below:
  • Paul Kennington
  • Emmie Bishop
  • John Bush
  • Ed Wuensch

Digital Metrics

Special Campaigns
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Mushroom Channel
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Blenditarian
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Digital Metrics

Tracker Highlights – Period ending 07/14/2019

• Download the Highlights (4 & 52 Weeks) Report
• Download the Graphic Highlights Report

Spotlight – Notable and Newsworthy

• In the 4-weeks – Organic mushrooms showed significant dollar sales growth (+7.2%)
• In the 52-weeks – Organic mushrooms drove 100% of volume gains and 48% of dollar gains

*IRI/FreshLook Data provided by Fusion Marketing