Media Placements – 06/21/19

Mushrooms in the News: 6-21-19

BBP local coverage remains strong this week in Florida, Mississippi, Missouri and Louisiana.

As new alternative meat products come to market, the blended burger is part of the plant-forward conversation in stories in Good Housekeeping and Foodtank.com. The latter explores “meat in the middle,” with an overview of the latest food industry introductions of meat + plants blends. The reporter notes that despite recent blended introductions from Tyson and others, this practice is not new, as “companies and organizations already entered the market” with meat + mushrooms burgers. “Beef and mushroom burgers meet consumer demand for sustainable foods—while maintaining a meaty taste and texture.”

MEDIA + SOCIAL/DIGITAL HIGHLIGHTS

Consumer

• The 2019 James Beard Foundation Blended Burger Project in South Florida – MIAbites
• Kristian Wade’s Landmass Burger – Jackson Free Press (Mississippi)
• Interview with BBP Participant, Juniper – KTRS-AM (Missouri)
• Pamplona Tapas Bar Morning Fun! – KADN News 15 (Louisiana)
• Everyone’s welcome to enjoy McCormick’s, at Cornell’s golf course – 14850.com
• Which ‘Wich? – AllRecipes
• What the heck is an impossible burger? – Good Housekeeping (print)
• Meat in the Middle: Blended Options Join Eaters in Sustainability – Foodtank.com
• Mushroom Swiss Smash Burgers – Sweet Cayenne
• Spam creator to launch meaty vegan pizza topping – Livekindly.com
• Fire Up the Grill and Make Summer Sizzle With Healthy Tips and Plant-Forward Menus – Yahoo Finance
• 33 Healthy Foods That Are Way More Nutritious Than You Realized – Taste of Home
• Savory Summer Grilling Choices for every Palate, Diet, Conscious Lifestyle at Brookdale ShopRite – Baristanet.com
• Eleven Eleven Chicago Hosts Culinary Fight Club Blended Burger Battle Tour on June 17 – Cult Hub
• Mushrooms Linked to Lower Cognitive Decline – Muscle & Fitness

NOTEWORTHY SOCIAL/DIGITAL ACTIVITY

BlendedBurgerProject social stats for the week:

• 110 posts
• 40 users
• 4,572 engagements
• 719,075 people reached
• 1,888,224 impressions

Most popular posts this week:

@breadmanco promoting Decatur Bar and Pop-Up Factory

@triangleexplorer promoting Mandolin Raleigh

@mitchw0rk promoting Block 16

Trending hashtags/keyword used alongside #BlendedBurger posts: