Media Placements – 09/4/19

Mushrooms in the News: 9-4-19

Happy Mushroom Month! To kick it off, Bon Appétit highlighted mushrooms as a versatile ingredient, noting that they are a great way to add flavor and nutrition to recipes.

Costco Connection has a two-page spread calling out a variety of health benefit information, and closing with our core 2019 Mushroom Month message, that you can enjoy a mushroom a day: “We consider them a staple that makes a meal better any time of day, every day.”

Additionally, trades including The Produce News and FreshFruitPortal.com spotlighted the #MushroomADay campaign.  

Share these headlines and social highlights from August 28 – September 4 with your networks.

MEDIA + SOCIAL/DIGITAL HIGHLIGHTS

Consumer

• Fungus Among Us – Costco Connection
• Add This Ingredient to Your Grocery List, Stat – Bon Appétit Magazine
• Blended Burger Project Winners Announced – Ag Day
• The Better Burger – Experience Life
• A nutrition makeover for your Labor Day picnic – WFMZ-TV News (Allentown, PA)
• Blend your way to a nutritious meal – High Plains Journal (Dodge City, KS)
• In Season Mushrooms – Giant Savory
• BBQ Pulled Mushrooms – Meal Prep on Fleek
• Mushroom coffee just might grow on you – USA Today Life
• Wild About Shrooms – Cuisine at Home
• Tooling Around the Kitchen – Diabetes Forecast
• Mushroom Medley – Our State (Greensboro, NC)
• Tofu and Mushroom are Top Choices for Meat Alternatives – Vegconomist

Trade

• Mushroom Council launches month-long campaign – FreshFruitPortal.com
• Mushroom Council launches month-long #MushroomADay campaign – The Produce News
• Chefs Make Way for Mushrooms – Restaurant Hospitality
• Collagen, mushrooms trending in functional beverages – Food Business News

NOTEWORTHY SOCIAL/DIGITAL ACTIVITY

The Mushroom Month social campaign is live! This week’s #MushroomADay posts are going live, including:

• Mushroom A Day Campaign Eblast + Blog Post
• Monday: Meal Prep Monday Pulled BBQ Mushrooms
• Tuesday: Save the Date for “It’s Tuesday Night Somewhere FB Lives”
• Blendsday: Chris Morocco’s Blended Smashburger Video

Coming up:

• Thursday @ 8p ET: FB Live Blended Taco Bar Facebook Live with Annessa Chumbley, RD
• Foodie Friday: Egg & Mushroom Breakfast Sandwich with Incredible Egg