Media Placements – 11/13/19

Mushrooms in the News: 11-13-19

Blended Burgers were also mentioned in an article about the “Reducetarian” movement in The Washington Post, noting that students at the University of Connecticut have been “gobbling up the Bo Jackson mushroom-beef burger.”

Well+Good included mushrooms in a roundup of healthy ingredients great for stretching meals while staying on budget, noting that “mushrooms add a meaty texture to any dish.”

MEDIA + SOCIAL/DIGITAL HIGHLIGHTS

Consumer

• Best Places to Eat at Epcot Food & Wine Festival 2019 – Love & Zest
• Want to cut down on animal products but just can’t give up bacon? Reducetarians won’t judge. – The Washington Post
• Double the Number of Servings in Your Favorite Recipes with This Budget Friendly Meal Hack – Well+Good
• 10 stuffing and dressing recipes for Thanksgiving 2019 – TODAY
• How To Make the Best Stuffed Mushrooms – The Kitchn
• 11 Portobello Mushrooms You Need to Try – Clean Eating 
• Spinach and Mushroom Stuffed Shells – Pioneer Woman

Trade

• B.Good Introduces Flexitarian Burgers – Broadwayworld.com 

NOTEWORTHY SOCIAL/DIGITAL ACTIVITY

Orlando influencer Love & Zest shared her “Best Places to Eat at Epcot Food & Wine Fest” roundup which includes the Steakhouse Blended Burger. 

Engage and share her posts promoting the blended burger:

• Blog: https://www.loveandzest.com/best-places-to-eat-at-epcot-food-wine-festival-2019/
• Facebook: https://www.facebook.com/loveandzest/posts/3482653265093050
• Instagram: https://www.instagram.com/p/B4tNN7NlAC2/
• Twitter: https://twitter.com/KristinaLaRueRD/status/1194011559330287616

Top social posts for the week included:

• (Facebook) One pan meals for the win. ? FamilyStyle Food made dinner easy for you tonight with this quick and creamy gnocchi recipe!
  • 11,764 people reached
  • 673 engagements
  • 206 link clicks
• (Instagram) Beech mushrooms have a mild, sweet and nutty flavor, and a crunchy texture that makes them great for stir-fries, soups, stews and much more! ? What’s your favorite way to use beech mushrooms?
  • 1,416 impressions 
  • 127 engagements 
• (Twitter) #Blend like @evanated for #NationalNachosDay! Get his ingenious #blended recipe here: http://bit.ly/2WW9uzy
  • 12,782 people reached
  • 2,306 video views
  • 57 engagements
  • 35 link clicks