Retail Tracker #2

Retail Tracker Report

Period ending 02/23/2025

Produced every four weeks, the Retail Tracker Report provides insight into category dollar sales, segment and variety sales, average price per pound, and other helpful metrics.

  • Consumer confidence fell substantially in February. A 9.8% decline from January represents the lowest reading since late 2023.
  • Ongoing inflation in grocery basics, tariff negotiations and employment uncertainty is driving consumer concern.
  • In response, the nation’s eye continues to be on sales promotions and money-saving measures including eating restaurant food less often.
  • Quad week two brought the anticipated drop in volume from the January levels. Sales also fell year-over-year in dollars, units and pounds.
  • Organic remained an area of growth, but all varieties, including white, brown and specialty mushrooms experienced sales declines.

Download your copy of the quick two-page summary,
the plug-and-play PowerPoint ready for use, and the in-depth Excel data file.


Source: Circana, Integrated Fresh, MULO, 4 or 52 weeks ending 02/23/2025

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