Webinars

Industry Webinars

Mushroom Research Summit

This webinar provided a brief overview of the Mushroom Council’s investment in nutrition research over the past 2 decades. Drs. Phillips, Campbell and Shukitt-Hale presented an update on their research analyzing mushroom bioactives, and the effect of mushroom consumption on measures of cardiometabolic health and cognition. They joined Drs. Clemens, Ditschun, Dwyer and Wach – members of the Research Advisory Panel – in a roundtable discussion led by communications expert Leslie Bonci to identify opportunities for nutrition research going forward.

Download a PDF of the slides including short bios of the presenters here.

2022-2023 Fresh Mushroom Tracking Study

The Mushroom Council commissioned tracking research to compare fresh mushroom consumer perceptions and behaviors to the 2018 benchmark.

Dr Mark Lang shares his key findings on fresh mushroom purchase frequency, interest and trial in this 16-minute video summary.

Download as a PDF of the slides here.

Getting to Know Fresh Mushroom Consumers

About half of the nation’s households are fresh mushroom consumers, but a closer look shows not all households are equal. There are mushroom lovers who buy a wide variety of fresh mushrooms 17 times a year and mushroom dabblers who make just two purchases a year.

Much can be gained by growing the number of mushroom households, getting one (or two) more purchases a year and getting current households to spend just a little more. The more we know about mushroom consumers, the more targeted our efforts can be.

Jonna Parker of IRI and Anne-Marie Roerink of 210 Analytics will share their insights from an extensive study into the buying behaviors of mushroom consumers.

Download as a PDF of the slides here.

Fresh Mushroom Messaging and Package Test

The Mushroom Council commissioned shopper research to determine which messages, statements and slogans are the most impactful on pack, and to understand why.

Download as a PDF of the slides here.

Allrecipes Mix It Up with Mushrooms Campaign

Learn about our newest campaign for The Blend.

Download as a PDF of the slides here.

Fresh Mushroom Retail Best Practices

Rick Belber, IRI’s Principal, Commercial Leader shared results from an extensive study of how consumers reacted to strategic mushroom pricing and promotional changes across channels, regions, pack sizes, types, and varieties. Download as a PDF of the slides here.

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Webinar: Back to School K12 and You

Thanks to their year-round availability and versatility, mushrooms are increasingly becoming a go-to ingredient for school meals. In this webinar featuring school nutrition expert and consultant to Mushrooms in Schools, Malissa Marsden, SNS, we share an overview of the Back-to-School season as it relates to Pre-K and K-12 schools. Download as a PDF of the slides here.

Webinar: Making Sense of a Senseless Marketplace

While no one has all the answers regarding today’s challenging market, in this webinar the Mushroom Council’s retail data guru, Anne-Marie Roerink of 210 Analytics, shares what she is seeing in the marketplace in general and how mushrooms in particular may be impacted. Download as a PDF of the slides here.

Nutrition Research

Mushroom Nutrition Research: Your Questions Answered” In this conversation between the Mushroom Council’s nutrition research advisor, Mary Jo Feeney, and Dr. Wayne Campbell, professor, Department of Nutrition Science, Purdue University, along with Cassi Uffelman from his research team you’ll learn:

  • What is “mushroom Nutrimetabolomics” and why is this important?
  • Why are clinical trials essential to link mushrooms to health?
  • What are lessons learned from participants who eat mushrooms daily for 8 weeks?

Dr. Wayne Campbell is currently investigating the role of mushrooms in healthy dietary patterns and immunity and will begin looking at the role of vitamin D mushrooms and immunity. He is also a member of the 2020 – 2025 Dietary Guidelines Committee. Click here to learn more about his background. Download as a PDF of the slides here.

2022 Foodservice Outlook

Back to the Future: Fueling the Drive for Mushrooms in Foodservice” Fresh mushrooms continue to be named among the trendiest foods and are the New York Times 2022 “Ingredient of the Year.” In foodservice, large volume chains, foodservice management providers, and colleges and universities have a renewed, and voracious, appetite for mushrooms and The Blend on their menus.  Pam Smith, RDN, the Mushroom Council’s Foodservice strategy partner, leads this webinar to provide an up close deep dive into why mushrooms are an essential ingredient in Foodservice – and what will keep them there. Download a PDF of the slides here.