The Blend™
The Trend is to Blend!
Encourage your customers and consumers to blend finely-chopped, umami-rich mushrooms with ground meat in America’s iconic foods.
The Mushroom Council provides several materials to help you leverage The Blend™.
Below you will find recipes, photography, promotional materials, and other resources to help engage and educate target audiences about the many benefits of The Blend™!
Logo
An official logo to create your own marketing materials while supporting the overall campaign
The Blend™ FAQ
Frequently asked questions and key messaging to deliver optimal information to your audience regarding The Blend™
Recipes & Process Photos
The Blend™ process photography to demonstrate how easy it is to blend. Recipe Photography to complete your visual messaging.
Press Releases
Find our past and present press releases distributed by the Mushroom Council.
AMI Resources
The American Mushroom Institute (AMI) is a trade association representing the growers, processors and marketers of mushrooms in the United States. Find resources on growing, health and safety, regulatory issues and much more on their website.