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Mushrooms in the News: 04-14-17

This week, WebMD posted ‘5 Eating Habits for a Healthier Planet,’ touting The Blend and our sustainability study. Additionally, CU Boulder Today highlighted Chef Jehangir’s blended burger cooking demos hosted by CU Boulder Housing & Dining Services, which focused on the health and sustainability benefits of The Blend.

On the trade front, PerishableNews.com, Fresh Plaza, The Packer and Morning Ag Clips spotlighted the Mushroom Sustainability IQ Quiz, directing readers to our site to take the quiz.

On the digital front, the Earth Month Sustainability IQ Quiz has been taken 430+ times, driving engagement and traffic to the Blenditarian website. (To date, the quiz has resulted in 40 pledges, a 9% conversion rate).

Online buzz about The Blend also continues to grow. This tumblr post from “Sam” shared his blended burger with followers, citing the Blenditarian website and inciting additional blended burger posts in reply (like this one here) and dozens of questions and replies, including:

“I really really wanna try this now.”

“I straight up stole this idea and made ‘The Ultimate Fungus Burger.’ I mixed in finely diced (aka, stuffed them in the food processor) baby bellas and topped with bleu cheese. Best. Burgers. Ever. The mushrooms added so much extra moisture that this might become my new go-to burger blend.”

“I think I will have to try this”

NOTEWORTHY ARTICLES

Blend Coverage