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Mushrooms in the News: 06-23-17
The A.V. Club, Nation’s Restaurant News and Restaurant Business among others all covered how Sonic Drive-In will be the first QSR to test a blended burger (“Sonic Slinger”) in select markets, after the company officially announced it during this week’s fifth annual Menus of Change Leadership Summit. Of note, editor Kevin Pang of the A.V. Club commented how the blended burger is “even more flavorful than beef burgers” and “the mushroom provides both a savory boost, as well as keeping that patty juicy (as it’s a sponge for moisture).” He ended his article saying “…if there’s a food trend that stands a chance of sticking around and becoming part of the culinary norm, the blended burger movement is as good a bet as any.”
Men’s Fitness featured two blended burger recipes, a Blended portobello hamburger and Lamb burger, noting how “ground beef blends beautifully with Portobello mushrooms…[which] add nutrients like folate, thiamine, vitamin B-6, iron and zinc to the mix.” And how “blending the meat with chopped mushrooms—they’ll beef up the flavor of the meat and nobody will even know they’re in there.”
Blended Burger Project (BBP) local market coverage continues to be strong, with outlets highlighting blended burger participants from Cleveland and Nebraska to Arizona and Indiana. Top highlights from the week include:
- Current Newspaper touted the participation of six Washington D.C.-based chefs, quoting Eric Davis/Mushroom Council explaining how mushrooms are an ideal companion for meat in terms of its texture and taste because “they’re fat-free and cholesterol-free, and require relatively little water or electricity to grow.” And that “Mushrooms are not only healthy on your plate, but they’re gentle on the environment.”
- Edible Cleveland highlighted the recent Cleveland BBP event, linking to chefs who are participating and details of the competition.
- Tucson Foodie also did a feature on BBP, highlighting Arizona restaurants blended burgers and included our ‘How to Make a Blended Burger” video.
- Food & Beverage Magazine posted about the BBP, with a focus on Portland Maine participant Liquid Riot.
- The Pittsburgh Tribune Review spotlighted Hyde Park Prime Steakhouse’s participation in the BBP and Frederick News-Post covered Gaithersburg restaurant’s Blue Ribbon Bison Burger, noting how it’s currently in second-place behind Cedar’s Cafe.
Since the launch of BBP, more than 1,800 posts have been posted to Instagram and Twitter by more than 900 users. Top posts this week include:
NOTEWORTHY ARTICLES
Blend Coverage
- How to Make Blended Portobello Hamburgers – Men’s Fitness
- Lamb burger with goat cheese mayo and grilled onions – Men’s Fitness
- The Blended Burger Project – Edible Cleveland
- BEARD BURGERS: The competition is on to find a healthier, more sustainable burger – encore Online
- Local burger in nationwide contest – The Saratogian (Fla.)
- Liquid Riot to participate in James Beard Foundation Blended Burger Project – Food & Beverage Magazine (online)
- Austin hotel boom and restaurant rumblings lead our top stories – CultureMap Austin
- Arizona Restaurants Mix up the Burger in James Beard competition – AZ Media (Arizona)
- Behold Charro Steak’s mic drop entry into James Beard Foundation’s Blended Burger Project – Tucson Foodie (Arizona)
- Gaithersburg chef competes in Blended Burger competition with bison burger – The Frederick News-Post (Maryland)
- Dining News: Hyde Park Prime Steakhouse joins Blended Burger Project – Tribune Live (Indiana)
- The buzz about The Box Street Social – Fox San Antonio
- Biltmore’s blended burger looks for national win – Citizen Times (Asheville)
- Blended Burger Project includes six D.C. restaurants – Current Newspapers
- Grey Plume serves “Earth Burger” in the middle of Cow Country – 3News Now KMTV (Nebraska)
- Sonic to test “blended burger” – Nation’s Restaurant News
- Sonic to Try Reduced-Beef Burgers – Restaurant Business
- A potentially game-changing blended burger is coming to a chain near you – The A.V. Club
- Sonic to trial a blended burger with mushrooms – SmartBrief
- Shrooming up to the Blenditarians – Grocery Headquarters
Mushroom Nutrition, Recipes and Other News
- Mushrooms reach pinnacle browned in butter, spiked with sherry, cradled in crust – Press Herald
- Gooey Mushroom Quesadillas – One Green Planet
NOTEWORTHY SOCIAL/ DIGITAL ACTIVITY
Most Popular Mushroom Channel Social Posts
MC Facebook: #FathersDay weekend staples: mushrooms, potatoes and steak! RECIPE: http://mushro.ms/2tdlPyZ
- 446 Reactions
- 14,782 Reached
Blenditarian Facebook: Buffalo is Rising Above and Beyond the Call of Duty | Q&A: Part 1 #Blenditarian Read all about it ? http://mushro.ms/2tohlXc
- 1 Reaction
- 600 Reached
MC Twitter: #FathersDay weekend staples: mushrooms, potatoes and steak!https://t.co/iBxeudljGL https://t.co/PXQya0RPsk
- 113 Engagements
- 13,495 Reached
Blenditarian Twitter: Buffalo is Rising Above and Beyond the Call of Duty | Q&A: Part 1 #Blenditarian {read all about it ? https://t.co/eZmc4GiMqJ} https://t.co/u67fBVbDZv
- 191 Impressions
MC Instagram: What’s for dinner tonight? ?Repost from @pinchofyum
- 367 views
- 36 likes
This week’s keywords used in conjunction with #blenditarian content include:
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