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Mushrooms in the News: 10-20-17

On the heels of last week’s social media features by Albertsons/Safeway, the company’s Wellness Services Dietitian, Molly Tevis, again spotlighted the blend in a cooking segment on KTVB in Boise. She touted benefits of the blend while demonstrating how to make a Zen Turkey Blend Burger.

Fall mushroom recipes continue in consumer outlets such as Taste of Home and The Kitchn.

More than 100 individuals have “joined team #blenditarian” as a part of our tailgate season campaign – resulting in hundreds of #blenditarian social posts and shares.

NOTEWORTHY ARTICLES

Blend Coverage

• Zen Turkey Blend Burger – KTVB
• The hamburger you have to try – The Orange County Register
• New burger blend a smash hit at UCSF Med Center – Food Management

Recipes and Other News

• An App for That (Swiss Mushroom Loaf & Stuffed Mushrooms Recipes) – Taste of Home
• Mushrooms and Wild Rice Stuffed Peppers – a farmgirl’s dabbles
• Mixed Mushroom Stew – One Green Planet
• Vegetarian Bolognese – Lemons for Lulu
• Recipe: Cheesy Veggie Lasagna – The Kitchn
• 15 Hearty and Meaty Mushroom Recipes – One Green Planet

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NOTEWORTHY SOCIAL/DIGITAL ACTIVITY

Most Popular Social Posts
MC Facebook: Mushrooms are a nutrient powerhouse! #NationalMushroomDay Learn More: http://mushro.ms/2hDRGXv

• 596 Reactions
• 17,090 Reached

Blenditarian Facebook: Blended beef and crimini queso makes for great #gameday grub! Add this dish to your spread this week. Go Team #Blenditarian! Recipe: http://mushro.ms/2yofVOb

• 123 Reactions
• 2,528 Reached

MC Twitter: Mushrooms are a nutrient powerhouse! #NationalMushroomDay

• 529,054 Reached
• 78 Responses, Clicks, Retweets

Blenditarian Twitter: Celebrate #NationalMushroomDay by showing us how you blend mushrooms with meat. https://t.co/Zid7DCSwiq https://t.co/Piv90bA5d4

• 5,588 Reached
• 6 Responses, Clicks, Retweets

MC Instagram: Whip up this quick and easy Tagliatelle Pasta with a Light Mushroom Sauce for #NationalPastaDay. Thanks for the recipe @chez.us!

• 76 Likes

Blenditarian Instagram: Add this Blended Beef and Crimini Queso to your spread this week. Go Team #Blenditarian!

• 23 Likes