Media Placements – 07/06/18

Mushrooms in the News: 07-06-18

We hope everyone had a wonderful 4th of July! On the media front this week, several member campaigns are popping up across the trades including The Produce News, Restaurant Business, The Packer and Perishable News.

The August issue of Woman’s Day featured a blended burger recipe as a “Healthy Meal in 20 Minutes.”

Lastly, we saw a big wave of BBP coverage in local markets across the country from publications including Houston Press, The Columbus Dispatch, Florida Today, The Courier Express and others.

MEDIA + SOCIAL/DIGITAL HIGHLIGHTS

Blend Coverage

• Beef & Mushroom Burgers – Woman’s Day
• Mushroom Blended Burger – Fox8 Cleveland
• Artisan Eatery Needs Your Votes! – Gulfshore Life (Fl.)
• Tippins Point’s Jonathan Wicks Competes in James Beard Competition – Houston Press
• Local chef competing in national Blended Burger Contest – The Courier Express (Pa.)
• Mac’s Cafe in Short North opens as Mac’s, A Proper Pub after Revamp – The Columbus Dispatch (Ohio)
• La Farm Bakery provides entry into James Beard Foundation’s Blended Burger Project – Bakemag.com
• The Most Unique Burgers You Will Ever Eat Right in Brevard County – The Florida Travel Girl
• Grandview-area restaurants join mushroom-burger battle – This week Community News (Ohio)
• Burger Mondays at Mandolin in Raleigh – The Triangle Explorer
• Hamburgers vs. hot dogs: How to eat healthier this 4th of July – TribLIVE (Pa.)
• Making Blended Burgers Even Better For You – Restaurant Business
• Get Your Family’s Fill in Philly – Wherever Family
• Business First with Angela Miles (Sonic mention) – CW, Fox
• Friday Food Bites: Friday, June 29, 2018 – Breakfast with Nick
• Easy 4th of July Recipes You’ll Love – Ashley McLeod
• Forget the hot dogs: Try Blended Burgers & Brews Bash on July 4 – Florida Today (print)

Mushroom Nutrition, Recipes and Other News

• Giorgio’s portabella jerky hits on hot trends – The Packer
• To-jo Launches Summer Grilling Sweepstakes – The Produce News
• Monterey Mushrooms launches sweepstakes – The Packer (and Perishable News)
• Are Mushrooms Healthy? The definitive Answer – Healthy Way

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NOTEWORTHY SOCIAL/DIGITAL ACTIVITY

Blended Burger Project:

More than 60 users posted 80 times, reaching 300,000+ users across Twitter and Instagram. The most engaged posts included those promoting Bar SixtyFive’s “The New Yorker” blended burger:

Most Popular Owned Social Posts

MC Facebook: Whether you are grilling for a small group or a crowd, grilled mushrooms are always a hit. 

• 139 Reactions
• 18.5k Reached

Blenditarian Facebook: Blend ground meat with mushrooms to add an umami boost to any meal. Why do you love The Blend? Share below and read all about why other people love it, too!   http://bit.ly/2MmviP9

• 3 Reactions
• 1,560 Reached

MC Twitter: Weather you are grilling for a small group or a crowd, grilled mushrooms are always a hit.     https://t.co/5NYWE32r4l

• 12k Reached
• 5 Responses, Clicks, Retweets

Blenditarian Twitter: Celebrate #IndependenceDay with The Blend! Simply combine mushrooms + ground beef for a tasty #blendedburger that will make this holiday one to remember. ?? https://t.co/S7nn0KwBCB

• 2,615 Reached
• 2 Responses, Clicks, Retweets

MC Instagram: Whether you are grilling for a small group or a crowd, grilled mushrooms are always a hit.

• 168 Views

Blenditarian Instagram: Up your veggie intake with this #Blenditarian Mushroom Turkey Meatloaf! Mushrooms are full of vitamins and minerals that give your weeknight dinner a punch of flavor and nutrition.

• 31 Likes