Media Placements – 01/19/2022

Mushrooms in the News: 01-19-2022

Mushrooms continue to place atop trend lists, with Yahoo News spotlighting “Why Mushrooms Will Be a Superpowered Food in 2002.” The Chicago Tribune also featured the New York Times story that named mushrooms the 2022 “ingredient of the year.”

Rachel Roberts, President of the AMI, shared an update on the state of the mushroom industry with the Packer, covering an array of topics including an emphasis on labor and sustainability. The Mushroom Council’s Feed Your Immune System also received coverage across trade publications, as immune system support becomes a point of interest during the winter months.

MEDIA + SOCIAL/DIGITAL HIGHLIGHTS

CONSUMER

• Why mushrooms will be a superpowered food in 2022 – Yahoo! Life
• 7 Superfoods for a Cancer-Fighting Diet – AARP
• How will Americans eat in 2022? – Chicago Tribune
• Mushroom for Improvement – Cancer Today
• Three Recipes for Your Favorite Mushroom Varietals – New York Times
• Chickpea Pasta with Mushrooms & Kale – Eating Well
• Red Wine-Braised Roast – Progressive Farmer
• Daphne’s Farro-Stuffed Mushrooms With Cheese Crisps – The Good Dish
• Shiitake Mushroom Soup Recipe – Tasting Table

TRADE

• State of the (mushroom) Industry – The Packer
• Mushroom Council wants to Feed Your Immune System – Produce Blue Book
• Mushroom Council Renews Feed Your Immune System Initiative – The Packer
• Mushroom Council Renews Feed Your Immune System Initiative – Perishable News
• Kennett Square, the ‘Mushroom Capital of the World’ – Fresh Plaza
• MycoTechnology Mushroom Tech Drives New Shelf Stable Alt-Protein – The Spoon

SOCIAL MEDIA

• Oyster Mushroom Sandwich – Pierce Abernathy 
• Garlic Tuscan Mushrooms – The Feed Feed
• Mushroom Pork Chops – The Cozy Cook
• Risotto with Balsamic Mushrooms  – Serving Dumplings

SOCIAL/DIGITAL

Top Posts

Last week, the Council asked social media fans to share why they love portabellas. A few reasons included:
“They are so meaty and tasty!!”
“So flavorful!! Great texture!”
“I love them in almost every thing”
“Awesome taste. And great to cook with in any meal”

Another popular post highlighted selenium as an immune-support nutrient that can feed your immune system.

Post Performance:

• Impressions: 18,681
• Engagements: 2,152
• Reactions: 1,533
• Comments: 84
• Shares: 61

Engage with this post on Facebook, Twitter, and  Instagram.

Post Performance:

• Impressions: 17,610
• Engagements: 2,032
• Reactions: 1,124
• Comments: 24
• Shares: 96

Engage with this post on Facebook, Twitter, and Instagram.

The views and opinions in the article links included in this email are those of the authors and do not necessarily represent the views and opinions of the Mushroom Council.