Media Placements – 01/25/2021

Mushrooms in the News: 01-25-2021

Christine Palumbo, MBA, RND, FAND suggested vitamin C, vitamin D and Zinc as nutrients to support immunity in Chicago Parent magazine. She detailed the benefits for each nutrient and suggested food sources. For vitamin D, she explained that it can be “found in specially labelled mushrooms.” Furthermore, she advised to “check the Nutrition Facts label to verify.”

Mushrooms landed first on The Produce Moms’ list of 21 “must-try produce” items for this year. “Mushrooms are packed with flavor, full of texture, and incredibly versatile. [They naturally contain fiber], low in calories, fat-free, cholesterol-free, gluten-free, low in sodium, and rich in vitamin B,” the article explained.

The Council’s “Feed Your Immune System” campaign was shared by the trades, including Perishable News, Produce Blue Book, The Packer and FreshPlaza. Additionally, the Council’s call for nominees can be found on Perishable News and The Packer.

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MEDIA + SOCIAL/DIGITAL HIGHLIGHTS

CONSUMER

• Immunity Boosters – Chicago Parent
• 21 Must-Try Produce Items in 2021 – The Produce Moms
• 4 Delicious Foods You Didn’t Know Were Anti-Inflammatory – Real Simple
• 2021 Wellness Trends – Elevays
• Longevity Noodles with Oyster, Shiitake, and Enoki Mushrooms – Food & Wine
• You Won’t Believe How Well Mushrooms Replace Meat in These Delicious Lunches – Yahoo! Lifestyle
• Fettuccine con Funghi – The Wall Street Journal
• Creamy Mushroom Pork Tenderloin – Salt & Lavender

TRADE

• Mushroom Council Wants to “Feed Your Immune System” – Perishable News, Produce Blue Book
• Mushroom Council promotes immunity benefits of more than mushrooms – The Packer
• Industry council launches immunity campaign – FreshPlaza
• USDA Seeks Nominees for the Mushroom Council – Perishable News
• Mushroom Council accepting nominations for three grower seats – The Packer

SOCIAL/DIGITAL

Top Posts

Top social posts this week included a recipe share from Food52 for Seared Mushrooms with Lemon-Cumin Labneh, as well as the “What is immunity?” carousel of graphics directing people to the FYIS landing page.

Post Performance:

• Impressions: 4,073
• Engagements: 196
• Reactions: 96
• Comments: 7
• Shares: 29

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Share the original recipe post from Food52.

Post Performance:

• Impressions: 2,150
• Engagements: 32
• Reactions: 21
• Comments: 0
• Shares: 3

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Engage with this post on LinkedIn.