Media Placements - 01/29/20 – The Mushroom Council

Media Placements – 01/29/20

January 29, 2020

Mushrooms in the News: 01-29-2020

Trend coverage continues this week in outlets such as Baltimore Magazine, Luxe Beat Magazine and The Daily Times (Tenn.) as well as from product innovation firm Mattson. Baltimore Magazine highlights the Blended Burger Project for the trendiness factor for chefs and also includes the sustainability benefits of the initiative.

The increase in mushroom sales gained coverage in The Packer this week. Peter Wilder, marketing director at To-Jo Mushrooms, was quoted saying the rise in demand shows that “mushrooms are remaining top of mind for consumers.”

MEDIA + SOCIAL/DIGITAL HIGHLIGHTS

Consumer

2020 Consumer Packaged Goods Trends Driving Food & Beverage Innovation – Mattson
Food and Drink Trends to Expect at Baltimore Eateries in 2020 – Baltimore Magazine
Food & Beverage Trends in 2020 – Luxe Beat Magazine
Banana flour, monk fruit are trends for 2020 – The Daily Times (Maryville, Tenn.)
The Fungus Among Us – Muscle & Fitness
Three Cheese Sausage Stuffed Mushrooms Recipe – The Everyday Mom Life
Mushroom Al Pastor Tacos with Garlic Lime Special Sauce – Half Baked Harvest
Best Ever Sautéed Mushrooms – A Couple Cooks
20 Best Mushroom Coffees That Boost Immunity and Energy – Your Tango

Trade

Mushroom markets see strong demand after holidays – The Packer

NOTEWORTHY SOCIAL/DIGITAL ACTIVITY

The Mushroom Horoscope posts continue to engage and excite fans. This latest set of posts shared Scorpio, Sagittarius and Capricorn and resulted in:

1,100+ link clicks to Horoscope blog post
160+ Shares
Comments include:
- I got my favorite mushrooms
- What a synchronicity!! I’m a quadruple Sagittarius and I literally just bought an oyster mushroom grow kit and started it with my kids. I’ve never had them before or even came across them until today. What are the odds I would see this on Facebook and it just so happen that Sagittarius aligns with oyster mushrooms?