Media Placements – 02/01/2022

Mushrooms in the News: 02-01-2022

National Public Radio’s popular food and cooking program “The Splendid Table” devotes their latest episode to mushrooms – cultivated and foraged.  In the episode titled “The Magnificent Mushroom,” host Francis Lam interviews cookbook author Eugenia Bone about how to select and prepare mushrooms. Eugenia says mushrooms can mimic meat and don’t need fat for flavor unless you want to add it. 

Kim Severson – the New York Times reporter who declared mushrooms the “Ingredient of the Year” – joined SiriusXM’s morning show to talk 2022 food trends.  In the 12 minute segment titled “Calling All Mushroom Fanatics,” host Julie Mason and Severson discuss why mushrooms are a continuing trend. Severson says: “I feel like mushrooms are the Susan Lucci of trends lists… mushrooms always show up and are always trying to get a place on the list.”

MEDIA + SOCIAL/DIGITAL HIGHLIGHTS

CONSUMER

• The Magnificent Mushroom – The Splendid Table, NPR
• In Los Angeles, Veggie Burgers with Real Veggies Still Appeal – The New York Times
• Calling All Mushroom Fanatics – Sirius XM with Kim Severson
• The Health Benefits of Mushrooms – Yummly
• Cavatelli with Mushrooms and Sage – Today
• We Can’t Get Over These Faux Plant-Based ‘Beef’ Burgers and Sandwiches – Good Housekeeping
• Cheesy Lentil-and-Black-Bean Nachos – Martha Stewart Living
• Saucy Tofu Noodles with Cucumbers and Chili Crisp – Bon Appetit Magazine
• Farro and Mushroom Gratin – The New York Times
• Marinated Mushrooms – Prevention Magazine
• 55 Earthy Mushroom Recipes – Parade
• Vegetarian Mushroom Stew – The Kitchn

SOCIAL

• One-Pot White Wine Pasta with Mushrooms and Leeks – Food and Wine
• Oyster Mushroom Tamales with Mole Encacahuatado – Food & Wine
• Mushroom and Wild Rice Soup – Jessica in the Kitchen
• Truffled Mac & Cheese – Barefoot Contessa
• Vegan ‘Beef’ and Broccoli – The Feed Feed

SOCIAL/DIGITAL

Top Posts

The top social posts this week included a nutrient share on the benefits of B vitamins as part of the Feed Your Immune System campaign, as well as a recipe share for the Council’s Grilled Portabella Gyros with Yogurt Dill Sauce.

Post Performance:

• Impressions: 17,508
• Engagements: 1,694
• Reactions: 1,235
• Comments: 20
• Shares: 82

Engage with this post on Facebook, and Twitter

Post Performance:

• Impressions: 18,886
• Engagements: 1,209
• Reactions: 337
• Comments: 16
• Shares: 133

Engage with this post on Facebook, Instagram, and Twitter

The views and opinions in the article links included in this email are those of the authors and do not necessarily represent the views and opinions of the Mushroom Council.